Pamela Anderson Peta Ad Rhetoric Analysis

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  • Published : February 14, 2012
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Samantha Sabitsch
Comp. English II 3300: 112-068
Final Draft
6 February 2012

PETA Advertisement
Today in our society, the attention towards vegetarianism and animal abuse is becoming very popular. Many organizations around the world are trying to send messages out to the public to reveal the truth behind the horrific things animals go through. This one particular organization named PETA, People for Ethical Treatment of Animals, created an image to persuade people to consider the vegetarian lifestyle, to treat animals as equals, as well as to visually reveal what these animals go through before hand. While the intended audience and viewers are those of us who eat meat and treat animals cruelly, the importance of this is if we do not slaughter humans, animals should not be slaughtered either. In that case, wanting to catch the audiences eyes, PETA used a beautiful woman as the center focus because of who she is, as well as the effective slogans in order to get their message across.

As stated earlier, PETA, is the organization that created this design. As an organization, they focus on the rights of animals who suffer in animal factory farms, clothing trades, labs, food, and our entertainment industry as well. Today, PETA is the largest animal rights organization in the world. Some people do not know what these slaughter houses feed the animals before they slaughter them and then give them to us to eat. The hormones that are being transferred from the animals body to our bodies, which could lead to deadly diseases. They take action to promote their beliefs by publicly educating society, they perform cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns as well.

In this particular protest campaign image created by PETA, is a well known celebrity named Pamela Anderson. As humans, we like advertisements that appeal to us and...
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