Vision and Mission Statements
To excel in delivering value to customers as an innovative and dynamic energy company that gets to the future first.
We are committed to leadership in energy market through competitive advantage in providing the highest quality petroleum products and services to our customers, based on:
* Professionally trained, high quality, motivated workforce, working as a team in an environment, which recognizes and rewards performance, innovation and creativity, and
provides for personal growth and development
* Lowest cost operations and assured access to long-term and cost effective supply sources
* Sustained growth in earnings in real terms
* Highly ethical, safe environment friendly and socially responsible business practices.
Evaluation of mission statement
S. No| Components| Yes/ No|
1.| Customers| Yes|
2.| Market| Yes|
3.| Product/ Services| Yes|
4.| Technology| No|
5.| Concern for survival growth| Yes|
6.| Philosophy| Yes|
7.| Concern for public image| Yes|
8.| Concern for employees| Yes|
9.| Self concept| Yes|
PSO’s general environment is uncertain and some what complex because of the following factors
The educated population is becoming conscious about the threats that oil companies pose to the environment therefore PSO being the largest oil company in Pakistan has a social responsibility of educating its customers about efficient usage of fuel as heavy usage has an adverse affect on the environment and economy of the country. PSO would be one of the major companies to feel the brunt of a social movement against organizations that harm the environment.
In the technological environment new methods of refining and distributing oil and oil related products are continuously changing for the better. Keeping up with technologies is vital for PSO.
Over the last year of recession and the year before that, it had been proved that during economically welfare times the demand for oil rises consistently which raises the price of oil per barrel in the international market and vice versa. PSO needs to be cautious of these factors as well.
Oil companies are always a target of criticism as their products have an adverse affect on the environment. Keeping this in mind PSO has launched a “zero pollution accidents and zero occupational illness” initiative where it tries to do research on minimizing all these factors. The importance of this can be clearly highlighted by the goals of Health, Safety & Environment (HSE) committee at PSO.
PSO has maintained a 30 year mutually beneficial business relationship with Kuwait Petroleum Corporation (KPC) as Pakistan needs to import oil to meet its demands. This implies that if at any point in time the political relationships between Pakistan and Kuwait are dampened or the less likely chance of Kuwait becoming politically unstable, PSO will suffer greatly.
External Factor Evaluation (EFE)
S. No.| Opportunities| Weight| Rating| Weighted|
| | | | Score|
1| Being public sector | 0.085| 4| 0.34|
| organization backed by Govt. | | | |
| (while making policies)| | | |
2| Increasing energy demand | 0.095| 3| 0.285|
| thus increasing potential | | | |
| customer(industrial)| | | |
3| Car financing by banks increase retail demand of product.| 0.095| 2| 0.19| 4| Increase in oil price inventory gain (200% TPA in FY 2008)| 0.075| 3| 0.225| 5| Up coming IPPs| 0.085| 4| 0.34|
6| PSO can go for more alternate energy projects.| 0.085| 3| 0.255| 7| Increase in value added services.| 0.095| 3| 0.285| | | | | |
S. No.| Threats | Weight| Rating| Weighted|
| | | | Score|
1| New players come in market| 0.035|...