Media enhance the knowledge of public and communicates all the happenings to the public. Media industry of Pakistan is growing fast with much potential and seemingly bright future ahead. Media should not use negative tools to increase their viewership. Role of media in Pakistan is getting quite irresponsible; as there are so many talk shows and political debates on the screen all the time and sometimes they seems to be crossing their limits. Media should work in its limits and according to some rules and regulations. Besides spreading exaggeration, Pakistani media should resolve the matters with positive attitude. Media is supposed to be responsible for the present society, trends, norms, values and so on. People are what they see, around them. Media reflects the society and it is the responsibility of media to expose the country to the whole world. Role of media in Pakistan cannot be neglected; Pakistani media relates dramas, movies, sports, news and entertainment and so many features to the people. Its dramas reflect society and happenings and issues in the society not only to the people of Pakistan but also to the whole world, news channels alarm the people about all the current happenings, within and outside the country. MASS MEDIA IN PAKISTAN
1. We are living in the age of information explosion, where the world has shrunk into a global village. 2. The vital function of Mass Media is that it is the thinking mode of any society. Following are the types of Mass Media: -
3. Tools of Media.
Since the media plays a war of words, the important tools
Include ‘vocabulary’, being ‘vigilant about different developments’.
FACTORS FOR GROWTH OF MEDIA
1. Mass media is wholesaler of M. Communication. Pak inherited 05 radio channel son its birth. International Trend played important role in development of Mass Media in...