Pakistan International Airline Report

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  • Topic: Pakistan International Airlines, Airline, Karachi
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  • Published : April 19, 2011
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Pakistan International Airline
Report

Submitted To

Mr. Aitzaz Khurshid

Submitted By

Bilal Ahsan

073330

Sabahat ullah Khan

073328

Shoaib Tauseef

073307

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First of all we are thankful to Allah then we would like to record our heartful thanks to our advisor on

Specific section specially our respected Professor

“Mr. Aitzaz Khurshid”

and the Brand Managers of PIA

“ Rana Mustafaa Yousuf Khan”
(Senior Brand Officer, Brand Management)

& all Members of marketing department.

Table of Contents

Company Profile……………………………………………….………1

Products and Services offered by PIA…………………………..……1 ➢ Fleets
➢ Business Class Services
➢ In-flight Dining
➢ In-flight Entertainment

PIA’s Network………………………………….………………………2 ➢ Domestic Network
➢ International Network

Hierarchy of PIA…………………….…………………………............3

Vision Mission & Values………………………………………………4 ➢ Corporate vision of PIA
➢ Corporate mission of PIA
➢ Values

SWOT ANALYSIS…………………………………….………………5 ➢ Strengths
➢ Weaknesses
➢ Opportunities
➢ Threats

Pest Analysis………………………………….……………………….10 ➢ Political Factors
➢ Economic Factors
➢ Social Factors
➢ Technological Factors

Market Segmentation of PIA………………………………………….12 ➢ Demographic Segmentation of PIA:
➢ Geographic Segmentation
➢ Behavioral Segmentation
➢ Psychographic Segmentation of PIA

Targeting Strategy of PIA……………….……………………………13

Positioning of PIA……………………………………………………..13 ➢ PIA’s existing Positioning Strategy
➢ Positioning by Attributes
➢ Positioning by Price and Quality
➢ Introduction of Additional Low Cost Flights
➢ Positioning by Product User

Competitors Analysis………………………………………………….15 ➢ Domestic Competitor
➢ International Competitors of PIA

RECOMMENDATIONS FOR PAKISTAN INTERNATIONAL AIRLINES……………………………………………………………...17 ➢ Decentralization
➢ Strategic Business Unit
➢ Employee Empowerment
➢ Overhead Costs
➢ Two-Way Communication

Findings OF Research…………………………………………………18

Comparison of PIA with Different Airlines………………………….19

Questionnaire for Research…………………………………………...20

References……………………………………………………………....22

COMPANY PROFILE

Pakistan International Airlines Corporation is a Pakistan-based company that is principally engaged in the provision of air transport services. Other activities of the Company include provision of engineering and other allied services. The Company operates in two business segments: airlines operation and hotel operation. The airlines operation segment provides air transport and other allied services. Hotel operation segment provides accommodation and related services in Pakistan, United States and Europe. Its wholly owned subsidiaries include Sky rooms (Private) Limited and Midway House (Private) Limited. Pakistan International Airlines Corporation has a 99% interest in PIA Investments Limited.

Products and Services offered by PIA

Fleets

PIA's fleet of modern aircraft is spacious, comfortable, and designed to get you to your destination safely. PIA operates a range of advanced aircraft, ranging from the world's preferred Boeing 777 airplane to the super-quiet Airbus A-310. Currently PIA has 42 aircraft in its fleet.

Business Class Services

PIA’s Business Plus class offers a range of exclusive services, from the time you leave your home till you land at your destination. It’s the only Business Class service that feels like First Class

In-flight Dining

You're in For a Special Treat!

Whether you are traveling within Pakistan or around the world, PIA's in-flight dining menu is sure to tantalize your taste-buds. Enjoy the best of what Pakistan has to offer, as well as a delectable selection of international cuisine.

In-flight Entertainment

Let the fun begin!

Aboard a PIA flight, there is so much to do that you really won't feel like...
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