Pagcor-Corporate Social Responsibility

Topics: Metro Manila, Philippines, Manila Pages: 13 (4283 words) Published: April 22, 2013

PROFILE OF THE CORPORATION HISTORY Sometime in March 1992, a very young but energetic ABM Rogelio Y. Bangsil

was sent to Fort Ilocandia Resort and Hotel to start the renovation for the future site of Casino Filipino-Laoag. Hand in hand with the construction, a massive promotional campaign was launched by his so-called “advance-party” composed of a handful of employees Casino Filipino -Laoag, which emerges as a world-class gaming destination with first-class service, is a favorite of tourists from Hongkong & Taiwan. It truly lives up to its reputation as the "Jewel of the North".When CF-Laoag opened towards the end of April 1992, ABM Bangsil was promoted as Branch Manager. He was joined by a newlypromoted COM in the person of Melquiades Parungao, Jr., two newly promoted Gaming Area Managers,two Asst. Gaming Area Managers,a few Table Supervisors and a handful of support staff and office personnel. The branch operated on a single 6pm-2am shift with ten gaming tables and fifty (50) slot machines. An extensive marketing strategy was launched extending as far as Baguio City to invite players to Laoag. For a newly-opened branch, the initial stage of operation entailed a lot of efforts on the part of both management and staff. Income from local players was not really significant. The opening of the Laoag City International Airport with flights from Taiwan gave a new ray of hope to CF-Laoag. These weekend flights brought in players who were ready to wager in US Dollars. During its second year of operation, the branch suffered a major blow in its junket operation. This pulled down the operational status of the branch. This condition resulted to the closure of the casino in September 1993 only to reopen ten days later. Since then, the branch managed to survive and enjoy relatively modest net income. This spectacular feat gradually simmered down due to factors in the economic and political systems. A possible closure was again hovering over CF-Laoag.

In the early part of year 2000, the Waterfront Promotions Limited (WPL) came to the rescue for some time but later transferred to the Fort Ilocandia Promotions, Limited (FIPL). Towards the middle of 2003, the existence of CF-Laoag was threatened anew. This was because of the SARS (Severe Acute Respiratory Syndrome) scare that affected most Asian countries. Flights from China, Taiwan and Hong Kong, where most of the junket players come from, were restricted. Due to the drastic reduction in the number of playing customers, FIPL proposed to downsize the casino operations for about two months, from June to July 2003 until such time that the SARS scare and the influx of junket players would normalize. CF-Laoag made a major turnaround towards the end of 2003. A total facelifting and renovation of the gaming areas had to be undertaken by the FIPL. In August of that year, the gaming tables were temporarily relocated to the Sierra Madre ballroom while the slot machines were lined upalong the corridors of the hotel. Carpenters, masons, painters and technicians worked round-the-clock to finish the project before the end of the year. CF-Laoag transferred to the newly transformed venue on December 25, 2003, just in time for the arrival of players from China, Taiwan and Hong Kong. Everyone was impressed by the chandeliers that hang over the main gaming area, the colorful mini bulbs that twinkled on the outer panels of the ceiling and the congregations of angels that adorned the mini domes above the gaming tables. Six VIP areas depicting American, British, French, Egyptian and Chinese settings were also impressive. Players and guests, even PAGCOR officers, who have seen other casinos abroad commented that the VIP rooms are even cozier than those in the US, Macau, Australia and elsewhere. At present times, Philippine Amusement and Gaming Corporation (PAGCOR) is the Philippines third largest contributor of revenue after the Tax and Customs Authority. It is a government owned and controlled...
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