Paddlesports Stats for Research
2 0 1 3 Sp e c i a l R e p o r t o n
Paddlesports
K aya k i n g | C a n o e i n g | R a f t i n g | S ta n d u p pa d d l i n g
A Partnership
Project of:
Paddlesports offer opportunities to get a unique view of the American landscape while enjoying the outdoors. Whether rafting down a river, kayaking in the ocean, stand up paddling on a lake or canoeing through a stream, millions of
Americans enjoyed paddlesports in 2012. In fact, more than six percent of Americans participated in paddling — totaling more than
19 million individuals. On average, each paddler took seven trips a year, contributing to 202 million
annual paddling outings.
Paddling participation has remained fairly stable in recent years, but there is opportunity to engage minority groups, which are underrepresented in paddlesports.
Participation in Paddlesports
All Participants Ages 6+
7.0%
6.8%
6.6%
6.7%
© The Coleman Company, Inc. and The Outdoor Foundation
6.0%
Participation Rate
PADDLESPORTS
Paddlesports
5.0%
4.0%
3.0%
2.0%
3.7%
3.4% 3.5%
3.0%
1.0%
0.0%
1.6% 0.4%
3.4% 3.6%
1.3% 0.5%
1.3% 0.4%
2010
2011
2012
2012 Participants
Paddling (Any Type)
19.2 Million
Rafting
3.7 Million
Canoeing
9.8 Million
Stand Up Paddling
1.5 Million
Kayaking (Any Type)
10.3 Million
Annual Outings
In 2012, paddling participants made 202 million annual outings — in kayaks, rafts, canoes and stand up paddle boards. Paddlers made an average of seven outings each, with kayakers and canoers making the most outings per year and rafters making the least.
The Outdoor Foundation
7
an average of outings per participant
202 million annual outings www.outdoorfoundation.org PADDLESPORTS
Crossover Participation
Outside of their paddling pursuits, kayakers, rafters, canoers and stand up paddlers share a passion for many of the same activities. As a result, there is value in looking at
thier “crossover” participation. In general, paddlers prefer outdoor recreation rather than indoor or
other
Paddlesports
K aya k i n g | C a n o e i n g | R a f t i n g | S ta n d u p pa d d l i n g
A Partnership
Project of:
Paddlesports offer opportunities to get a unique view of the American landscape while enjoying the outdoors. Whether rafting down a river, kayaking in the ocean, stand up paddling on a lake or canoeing through a stream, millions of
Americans enjoyed paddlesports in 2012. In fact, more than six percent of Americans participated in paddling — totaling more than
19 million individuals. On average, each paddler took seven trips a year, contributing to 202 million
annual paddling outings.
Paddling participation has remained fairly stable in recent years, but there is opportunity to engage minority groups, which are underrepresented in paddlesports.
Participation in Paddlesports
All Participants Ages 6+
7.0%
6.8%
6.6%
6.7%
© The Coleman Company, Inc. and The Outdoor Foundation
6.0%
Participation Rate
PADDLESPORTS
Paddlesports
5.0%
4.0%
3.0%
2.0%
3.7%
3.4% 3.5%
3.0%
1.0%
0.0%
1.6% 0.4%
3.4% 3.6%
1.3% 0.5%
1.3% 0.4%
2010
2011
2012
2012 Participants
Paddling (Any Type)
19.2 Million
Rafting
3.7 Million
Canoeing
9.8 Million
Stand Up Paddling
1.5 Million
Kayaking (Any Type)
10.3 Million
Annual Outings
In 2012, paddling participants made 202 million annual outings — in kayaks, rafts, canoes and stand up paddle boards. Paddlers made an average of seven outings each, with kayakers and canoers making the most outings per year and rafters making the least.
The Outdoor Foundation
7
an average of outings per participant
202 million annual outings www.outdoorfoundation.org PADDLESPORTS
Crossover Participation
Outside of their paddling pursuits, kayakers, rafters, canoers and stand up paddlers share a passion for many of the same activities. As a result, there is value in looking at
thier “crossover” participation. In general, paddlers prefer outdoor recreation rather than indoor or
other