Packagimg
IBRAHIM IBUKUN ADEBOWALE
MASS COMMUNICATION
PR WRITING AND IMPLEMENTATION
PACKAGING
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
TYPES OF PACKAGING Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
FUNCTIONS OF PACKAGING PRIMARY FUNCTIONS | | Protective function | | Storage function | | Loading and transport function | SECONDARY FUNCTIONS | | Sales function | | Promotional function | | Service function | | Guarantee function | TERTIARY FUNCTIONS | | Additional function |
PRIMARY FUNCTIONS
PROTECTIVE FUNCTION The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The inward protective function is intended to ensure full retention of the utility value of the packaged goods. The packaging is thus intended to protect the goods from loss, damage and theft.
In addition, packaging must also reliably be able to withstand the many different static and dynamic forces to which it is subjected during transport, handling and storage operations. The goods frequently also require protection from climatic conditions, such as temperature, humidity, precipitation and solar
MASS COMMUNICATION
PR WRITING AND IMPLEMENTATION
PACKAGING
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells.
TYPES OF PACKAGING Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents. Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.
FUNCTIONS OF PACKAGING PRIMARY FUNCTIONS | | Protective function | | Storage function | | Loading and transport function | SECONDARY FUNCTIONS | | Sales function | | Promotional function | | Service function | | Guarantee function | TERTIARY FUNCTIONS | | Additional function |
PRIMARY FUNCTIONS
PROTECTIVE FUNCTION The protective function of packaging essentially involves protecting the contents from the environment and vice versa. The inward protective function is intended to ensure full retention of the utility value of the packaged goods. The packaging is thus intended to protect the goods from loss, damage and theft.
In addition, packaging must also reliably be able to withstand the many different static and dynamic forces to which it is subjected during transport, handling and storage operations. The goods frequently also require protection from climatic conditions, such as temperature, humidity, precipitation and solar
References: 1. ^ Soroka (2002) Fundamentals of Packaging Technology, Institute of Packaging Professionals ISBN 1-930268-25-4 2. ^ Diana Twede (2005). "The Origins of Paper Based Packaging". Conference on Historical Analysis & Research in Marketing Proceedings 12: 288–300 [289]. Retrieved 2010-03-20. 3. ^ "Michigan State School of Packaging". Michigan State University. Retrieved 2012-02-11.