P3 Unit 37

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2013-02-12
Introduction.
Within this brief sheet I am going to describe what the social implications of various ethical issues are. These issues will relate to the various aspects of McDonalds. The aspects of McDonalds that I will look into are as follows; * Finance & Health

* Marketing
* Food Production
* Environmental implications.
Ethics: Finance & Health
Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles the money, various ethical issues fall under this sector for example, unlawful conduct (bribery). Health is also a imperative part of business as a business needs to have a sanitary area for employees to work, it’s even more important for McDonalds as they make food. Kitchens & the restaurant need to be sanitary. It’s rather unorthodox that I put Finance and health together, but the combination can bring out an ethical issue which is Bribery. Restaurants Get Health inspections on a regular bases to ensure they are kept to a good standard, it’s not uncommon for a Inspector to be bribed by an owner to give them a good result. Jacksonville October 2011[1] is a perfect example; two men were arrested for receiving bribes. The men were giving good results to poor standard restaurants. These restaurants were named within Jacksonville this means they will receive much less business, they will be lucky to get a few customers. These Restaurants have acted unethically which is part of the reason for the major decline in customers. McDonalds have had one issue of bribery, this was in Hong Kong. The managing director for McDonalds Hong Kong[2] was arrested for accepting bribes. The suppliers of McDonalds Hong Kong were bribing him to ensure McDonalds used them to supply the major fast food restaurant. This was a major hit to McDonalds as their reputation was tarnished, this had an effect on them, and Chinese investors did not want to invest in an unethical company. McDonalds Finance department need to ensure they don’t bribe inspectors or other bodies that have an impact on McDonalds, as that can hurt their reputation by a very large amount. McDonalds finance should also allocate money to ensure stores are sanitary; this will give them no reason to be bribed. McDonalds UK are on the right track as they own the farms that supplies its stores.

Ethics: Marketing & Human Resource
Many Ethical issues occur in Marketing such as discrimination. The implications this can have are catastrophic. McDonalds being a fast food need to ensure that they don’t discriminate when advertising a new product (promotional burger). If they discriminate then the person subject to discrimination will feel emotionally hurt, which is bad as people around that person will stop going to McDonalds, this will lead to a massive decrease in customers. as they will not want to eat at an unethical restaurant. A prime example of an unethical advert is that of Sony [3] Sony were put under the microscope in recent years as they displayed an unethical advert. The Advert was for the PSP (Play Station Portable) the first issue was the fact that they vandalized New York City in order to create its advert, the images painted on the walls was also discriminating to certain races. Sony was lucky that people never saw this as the sales of their PSP would have been much lower than it was. McDonalds Have a menu just for Children, this means advertising towards them, in doing this they are hooking young children to the temptations of Fast Food. This is an ethical issue as they are increasing the rate of obesity. McDonalds have now made their child menus healthier by giving fruit and veg with each meal. They also advertise the fact that fruit is tasty and healthy. They are trying to get children to eat more fruit. Competitors of McDonalds have no such philosophy, for example KFC advertise family meals, which is good for social backing but, the food they advertise is high in...
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