P2 Constraints and Limitations in Marketing.

Only available on StudyMode
  • Download(s) : 522
  • Published : October 21, 2011
Open Document
Text Preview
Legislations.
There are different legislations in marketing which protects consumers. So if a costumers is not completely satisfied or feel that the product is harmful in any kind of way they can bring a claim against the person or company that produced the product. Legislation is a term used to describe a law put out by a legislative body. There are two main types of legislations: 1.Common Law

2.Statutory Law
Common law is the law that is developed through the courts. And statutory law is created when Parliament passes a new legislation through an act of Parliament. Sale of Goods Act 1979:
This Act tells us that goods bought from a trader have to be: •Of satisfactory quality, meaning that the goods would meet the standard a reasonable person would regard as satisfactory. The quality includes: their state and condition, appearance and finish, no defects. •Fit for purpose

As described.
If the goods do not meet any of these standards then the consumer is entitled to a full refund, reasonable compensation or repair and replacement of the goods. Trade Description Act 1968:
This act prohibits misleading and statements that are not true about the product. This Act is put in place to ensure that the goods are correctly described such as: •The way they were mare ,e.g. such as hand made

What material they were made off, e.g. such as plastic
Their fitness of the purpose e.g. their strength, performance and behaviour. •Physical characteristics
Statements that the goods are tested and approved
Where they were made e.g. made in China.
Information about their history.
Consumer Credit Act 2006:
This Acts protects the right of the consumer when they purchase goods or credits. It also ensures that the customers get a copy of the written agreement. All traders must also ensure that they obtain a license from the Office of fair trading when they make such agreements. Customers must also have full understanding of the agreement.

Data...
tracking img