Title: Identify, using examples, the purposes of written business communications in four different business contexts
Written Business Communications
John Lewis, as a business, was founded in 1864 when it was just a shop on Oxford Street, which expanded over the years to become the third largest retailer in the UK. John Lewis is a Public Limited Company, this means that anyone with the right capital can buy (or sell) their shares within the business, in order to become a share-holder and receive dividends from profits. In addition, as a business, John Lewis sells various products and has a variety of over 80,000 products ranging from clothes to furniture, in order to suit and cater to the needs of any of their customers . Furthermore, in this assignment I will be investigating the retailer John Lewis and its operations; in order to determine examples of effective written business communications, with the use of documentation.
Written Business Communications
Effective communication within a business (John Lewis) is essential, in order to ensure their success and profitability. But Firstly, What is Communication?
Communication can be defined as “the exchange and flow of information and ideas from one person to another” . This means that without communication, information or ideas cannot be utilized and no aspect of John Lewis can function properly. For example, if the delivery department cannot communicate with individual stores; therefore this means that John Lewis can’t coordinate with the individual stores, in order to determine what new stock is needed at any particular time. This results in John Lewis being unable to restock their stores properly, meaning products not needed are delivered for example. As a result, John Lewis looses out on potential customers and repeat sales, because consumers who wanted to purchase a specific product couldn’t due to the stock unavailability, leading to a loss in potential sales, repeat sales and profits for the business in the short and long term.
Secondly, communication within John Lewis happens in various different methods, such as written, verbal and electronic. However in this assignment we will only be discussing the written communication aspects of John Lewis.
There are various written documentation which are communicated throughout john Lewis. For example, letters, memos, text, faxes and emails are just some of the formal or informal communication methods used by businesses in the modern age.
A written business document is a way of getting a message across internally and externally by employees or customers of John Lewis. There are various ways of written communication that are used by businesses. For example, depending of the situation an employee of john Lewis may need to contact their branch manager and the quickest, but maybe not the most formal way of doing so, would be by texting them .
Additionally, there are many forms of written communication, such as agenda’s, e-mails, letters, memorandums, reports, notices and minutes. A written business document is used as a type of communication as it is seen as a more formal and professional way to communicate internally and externally within a business.
Purposes of Written Communication
Most businesses understand that communication is crucial for successful business operations. The ways we conduct our business activities is changing rapidly, as a result communication, especially written has become essential, in order to deliver messages and information to any aspect or individual within the business. As a result, if used successfully the purpose of written communication, in my opinion, is to deliver information, in order to coordinates and establish successful business activities. This leads to an increase sales, and an increase in the profit in the long term for John Lewis.
The purpose leads to the crucial question why do we...