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Overwiev of the Domestic Appliance Company Miele

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Overwiev of the Domestic Appliance Company Miele
Miele is a German Home Appliance Company with its headquarters in Guetersloh, Nordrhein Westfahlen. The world’s leading manufacturer of premium domestic appliances achieved sales of nearly 3 billion € in 2011 (912 million € in Germany)[1], this means a growth of 4% compared to the year before. With a workforce totalling more than 16,600, the number of employees within the Miele Group remained constant. It is a typically family owned business. Being founded in 1899 by Carl Miele and Reinhard Zinkann, from the very beginning their portfolio consisted of domestic appliance products, such at the first types of washing machines and mostly electronic devices which can be used in kitchens. Today the founders’ grand-children still are in active business within the company as managing partners. Their products are distributed to 45 different countries, their biggest market share is in Germany with a relative market share of 28%. Until today they produce in 12 factory settlings which are located in Germany and some neighbour countries, one settlement is in China.

Portfolio
The portfolio of Miele mainly consists of washing machines, tumble dryers, dishwashers, vacuum cleaners, and kitchen appliances. The sales in each product group are as follows:
[pic]
The personell expenditures are approximately 850 million €.
Investments: 137m
R&D 5.3 m
Amount of subsidiaries(filialen): 46
Number of suppliers: 2348
Tabelle machen

1990 to now consumption
Washing machines -44.9 water, 52.5 power
Dishwashers -57.2w, -55.6 power
Refrigerators -60.9 power
Freezers -55.5p
Ovens -47.7
Tumble dryers 52.8

Packing weight is reduced
Investments in environmental protection 1,15miliion

Sachen die miele wichtig sind (relevant factors)

Comparison between home appliance companies

Miele-presse.de http://www.lwl.org/LWL/Kultur/Westfalen_Regional/Wirtschaft/Unternehmen/Miele/ -----------------------
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