Overview of Starbucks Coffee Company

Topics: Starbucks, Coffee, Howard Schultz Pages: 8 (2294 words) Published: January 23, 2011
Overview of Starbucks Coffee Company

Howard Schultz
Chairman, President and Chief Executive Officer

Cliff Burrows
President, Starbucks Coffee U.S.

Martin P. Coles
President, Starbucks Coffee International

Arthur Rubinfeld
President, Global Development

To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.

• Provide a great work environment and treat each other with respect and dignity. • Embrace diversity as an essential component in the way we do business. • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

• Develop enthusiastically satisfied customers all of the time. • Contribute positively to our communities and our environment. • Recognize that profitability is essential to our future success.

Starbucks business model is brand building without huge ad spending growth without the loss of control that franchising can bring.

Starbucks Income Statement
Revenue ($ mil.)10,383.09,411.57,786.9
Gross Profit ($ mil.)5,737.75,412.44,608.2
Operating Income ($ mil.)512.9----
Total Net Income ($ mil.)315.5672.6581.5
Diluted EPS (Net Income)0.430.870.71
(Courtesy of TD Ameritrade ®)


Rated #1 Best Coffee Best Coffee in the Fast Food and Quick Refreshment categories and as the #1 Most Popular Quick Refreshment Chain. Zagat Survey® rates and reviews companies based on thousands of opinions and are recognized as a leading source for consumer information. •Ranked # 9 out of 100 Best Corporate Citizens by Business Ethics •One of Fortune Magazines “100 Companies To Work For” List in 2009. •Certified “Age-Friendly” by RetirementJobs.com (a search engine designed for retirees over the age of 50). •Selected as one of Ethisphere.com 2009 World’s Most Ethical Companies List •Selected by the Human Rights Campaign ® campaign for being GLBT-friendly

General Investor Information

Starbucks was incorporated under the laws of the State of Washington, in Olympia, Washington on November 4, 1985 and became a publicly traded company on June 26, 1992, selling stock to the public to the public at $17 a share, a price that that was more than 40 times its current earnings and $1 more a share above the estimated price (Blumenthal 2007). On the first day of trading, the stock soared to $21.50, giving Starbucks a market value of more than $270 million (Blumenthal 2007). Starbucks Corporation's Common Stock is traded on NASDAQ, under the trading symbol SBUX (Starbucks 2009). The company has 176,000 employees. (Starbucks 2009). US STORES INFORMATION

50 states, plus the District of Columbia. This breaks down to: •7,087 Company-operated stores.
4,081 Licensed stores.

43 countries outside the United States.
Company-operated: 1,796 stores, including company-operated, in Australia, •Canada, Chile, China (Northern China, Southern China), Germany, Ireland, •Puerto Rico, Singapore, Thailand and the United Kingdom. •Joint Venture and Licensed stores: 2,792 in Austria, Bahamas, Bahrain,

Brazil, Canada, China (Shanghai/Eastern China), Cyprus, Czech Republic,
Denmark, Egypt, France, Greece, Hong Kong, Indonesia, Ireland, Japan,
Jordan, Kuwait, Lebanon, Macau S.A.R., Malaysia, Mexico, the Netherlands,
New Zealand, Oman, Peru, Philippines, Qatar, Romania, Russia, Saudi Arabia,
South Korea, Spain, Switzerland, Taiwan, Turkey, United Arab Emirates and
the United Kingdom.

If someone is interested in franchising a Starbucks store, they are out of luck. Starbucks does not franchise operations and has no plans to franchise in the foreseeable future. This is most likely to maintain uniform operating procedures. In North America, the majority of the stores are Company-operated (Starbucks 2009). As an...
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