From humble beginnings in 1976, Apple inc. has become a leader in the computer industry. Through their leadership and management they are credited for the growth of the personal computer industry. Apple designs, manufactures, and markets personal computers and many related software, services, peripheral and network solutions. With such products as the iMac, iPod, iPhone, and iPad; Apple has continue its vision of innovation. This has allowed them to garner a relatively large base of loyal consumer that widen internationally, through their subsidiaries in places such as England, Japan, and Ireland.
The paper will focus on the following topics: Historical perspective of the organization and its affiliations, the scope of business and scope of market distribution, leadership and management structure, and issues that may hinder the future of the organization.
Name of Organization, Historical Perspective and Subsidiaries
Apple inc., being the dominant force it is today, started from humble beginnings. Apple was the brainchild of two college dropouts Steve Wozniak, then 26 years old, and Steve Jobs, 21. The two started building apple computers in Steve Job’s parents living room (O’Grady). With $1300, Jobs and Wozniak founded Apple computer inc in 1976; Steve Wozniak was the engineer, he built the computers while Steve Jobs marketed them. They created a strong partnership that utilized both their skills to build and promote computers in an way that no one had done yet. From this humble beginning, the two founders had a clear plan and vision on the future of computers. The problem with computers at that time was that components were very expensive, Steve Wozniak solved this by minimizing the amount of computer components required; therefore, designing cost-effective computers (O’Grady). Apple is largely responsible for the growth of the personal computer industry, with the introduction of the Macintosh line of personal computers. Throughout the 1980’s Apple profited from unprecedented success becoming the first personal computer company to reach $1 billion in annual sales (funding universe). Apples meteoric rise in the 80’s was followed by a fall from grace in the 90’s due to mismanagement of the company. The company stock, which had traded at more than $70 per share in 1991, dropped to $14 per share (funding universe). At the turn of the millennium, Apple rose itself out of the ashes, partly due to the restorative efforts of Steve Jobs; who realizing that Apple was at risk of destroying itself through internal crisis, limited the number of products the company offered, laid of thousands of workers, and sold stock to their rival Microsoft Corporation. From these transaction Apple was able to exit the 1990’s as a profitable company (funding universe). Today Apple is a leader in the personal computer and mp3 market, with the launch of such revolutionary products such as the iMac, iPod, iPhone, and iPad.
When a company has the majority of its stock owned by another company, that company is said to be a subsidiary of the parent company. The principal subsidiaries of Apple computer inc. are located both regionally and internationally, these include: Apple Computer, Inc (Ireland); Apple Computer U.K. Limited (U.K); Apple Computer International (Ireland); Filemaker Inc.; Apple Japan, LLC; Apple Computer B.V. (Netherlands); A C Real Properties, Inc.; Braeburn Capital (Funding universe). Each of these subsidiaries serve a variety of functions for Apple, from managing its assets to creating the operation systems that power its many devices. Scope of Business and Market Distribution
Apple designs, manufactures, and markets personal computers and many related software, services, peripherals and network solutions. It also designs, develops and manufactures mp3 players with related accessories and services including online distribution of third-party music, audio books, music videos, and movies....