An overview of a Bangladeshi Marketing Organization (Abdul Monem Limited)
Course Instructor: Marketing Management
MD. Zahidul Alam
Class ID: 1807
INSTITUTE OF BUSINESS ADMINISTRATION
Date of submission: July 02, 2011
Abdul Monem Ltd (AML) is one of the largest and the most successful corporate houses in Bangladesh maintaining leadership position in all their business ventures. AML is specialized in the construction of highways, bridges, buildings, airports and electric transmission line. They successfully completed projects over 30 years financed by foreign agencies like ADB, WB, JBIC and GoB. AML is the authorized bottler for the Coca-Cola, Fanta and Sprite. AML manufactures Igloo ice-cream, a pioneer in ice cream industries in Bangladesh. Started as a Construction Contractor in 1956 and later diversified to food sector Abdul Monem Limited proudly represents brands like Coca-Cola, Igloo, AmoMilk and Danone that are the milestones to our quest to provide the best and quality products to our thousands consumers.
Year of Establishment: 1956
•Construction Contractors for the Roads & Highways, Bridges & Culverts, Highrise Buildings, Factory Buildings, Flood Embankment, Hydraulic Structures, Operation Maintenance & Toll collection. •Bottler of Coca-Cola, Fanta, Sprite, Sunfill Mango Juice & Kinley Drinking Water. •Manufacturer of Igloo ice cream, Manufacturer of AmoMilk liquid pasteurized milk. •Manufacture of Igloo Ghee.
•Trading & Distributing product of Danone Brands.
•Abdul Monem Foundation
•Aml Trading & Distribution Unit
•Igloo Foods Ltd.
•Abdul Monem Sugar Refinery Limited
Group turnover: BDT 400 Crore.
Mr. Abdul Monem is the founder of the Company and empowered CEO of the Group. A Civil Engineer by profession Mr. Abdul Monem masterminded the whole Group and its expansion and diversification to this venture. His descendants Mr. A.S.M. Mainuddin Monem a Business Graduate from Harvard Business School, USA, and Mr. A.S.M Mohiuddin Monem an Industrial Engineer from North Eastern University, USA are the key management people and responsible for the Finance, Administration and Operational activities of the Group.
Mission and Vision:
The mission of Abdul Monem Limited is to build a business venture committed to achieve the highest quality of products and services for the betterment of the society. This includes dedication to enhancing the existing operation, exploration and creation of newer profitable ventures with full respect for the wisdom and ethics of true and transparent business practice as well as development of personal and institutional professional leadership. AML aims at providing the society, significant new capabilities for successful careers to all.
Since inception the company has gone a long way. Abdul Monem Limited is the flagship company of itself. Driven with the mission statement the company gradually increased its activities over the years. During its journey the company has faced a lot of difficulties but with the strong management approach the company managed to survive. Generating more revenue was not the only concern of AML. The motto was to build a dream as described in the mission statement. Abdul Monem Limited started the business line as the infrastructure development contractor. Over the decades Abdul Monem Limited has successfully accomplished many projects including projects aided by the World Bank, Asian Development Bank, Japan Bank for International Cooperation and Islamic Development Bank. In recognition to our commitment for work excellence we have been able to initiate projects in joint ventures and receive many rewards for the achievements. To achieve the end destination AML has diversified itself and these diversified activities allowed the company to come...