Overview of the Coffee Industry Uk

Contents

1 Market Overview - Value/Sales/Volume/Growth in recent years

2 Market Forecasts

3 Macro - environment analysis of the market
Social
Political
Technological

4 Geographical Spread of Market/ Pattern of Demand

5 Analysis of Main Competitors
Starbucks
Costa Coffee
Caffe Nero

6 Barriers to entry

7 Price sensitivity

8 Customer Profile

9 Supply

10 Conclusion

1 Market Overview - Value/Sales/Volume/Growth in recent years

The coffee industry has grown rapidly since the 1990s; before Starbucks emerged, people were used to drinking low quality coffee from tins.   Starbucks introduced fresh coffee made from top quality beans that have excellent taste and drinks such as the caffe latte and cappuccino, which have helped to fuel the development of the coffee market into a multi million pound industry.   The size of UK branded coffee chains have quadrupled from 1999 to 2004, with a current market turnover of over £1 billion.

2 Market Forecasts

The coffee market is forecast for continued growth and expansion, without threat of saturation in the near future.   In 2004 the coffee market was estimated at having around 2,299 outlet units and it 2006 it is predicted that the number of units will have increased to an estimated 2,965, with the growth of the branded coffee sector predicted to increase by 11% between 2004 and 2006.   Indeed, branded chain outlets have accounted for most of the coffee market growth according to forecasts by industry analysts Allegra Strategies.   Allegra claims that although there are more independents than branded coffee chains, in 2005 and 2006 it is expected that more branded than independent chains will be opening.   Indeed, some independents. such as Bewley's in London, have had to close down.

3 Macro - environment analysis of the market

Social

The coffee market must adapt to a change in consumer attitudes or else it may be threatened by health and lifestyle issues.   In 2003 the hot... [continues]

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