When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America. On Thursday, August 5, 2010, A collapse of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground. At once, rescue efforts began but just two days later another collapse in the mine halted the efforts of the rescue crews for many hours (Weik, 2010). In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. The first would be to the families of the workers and the second would be to the other employees and then to the press. The representatives chosen by the company to handle these releases will have to take great care in how it is done to keep the reputation of the company intact, while making sure that all information is truthful and accurate. This disaster affected many people. Not only did the collapse affect the 33 miners that were in the mine, it also affected the families of those workers. The families were in agony while they waited to hear if their loved ones would make it out alive. It is the mining companies responsibility to make sure the family member are aware of everything that is happening and what is being done to get their loved ones rescued out of the mines safely. This communication process is more important than anything being told...