Case study: Silitech
With China's reform and opening up from 1978, because of the advantage of abundant labor and land in china, a lot of Taiwanese enterprises went to invest and set up factories, however, in recent years, the global economic environment and government policy in China have been changing, that make the Taiwanese enterprises in China face the difficulty to survive. To understand the success formula of Taiwanese outsourcing company in China, what are the differences of the company’s leadership in China and Taiwan and what kind of threats and opportunities in the local environment. So I use my father’s company-Silitech for study, which is an outsourcing company for keyboard products, due to it has the operating experience in china over ten years, and has been facing the challenges of China.
Silitech Technology Corporation was one of nine companies in the Lite-On Group. The company was founded in 1978, and became independent from the Lite-On Group in 2002. It is principally engaged in the manufacture, design, development and distribution of keypads and other products. The company provides keypads, including products for mobile phones, telephone apparatus, automobile audio products, remote controllers, computer keyboards, personal digital assistants (PDAs), language translators and other input products; module products, including integrated products for mobile phone and automobile, joint keypads, flexible printed circuit boards, backlight modules and integrated circuits, among others, as well as metal structures, including products for mobile phones, as well as computer, communication and consumer electronic products. However, the company obtained approximately 97.59% of its total revenue from keypads. Customers Base:
Black Berry is the main client in the United States. And Samsung is also the client to Silitech. * Initial reasons of establishing...