A consumer society is a society which is defined as much by what people buy and use as by how they are employed . There as been a gradual change in Britain since the Victorian era , from a society defined by class to a society like today defined by consumption .
Consumption is more than purchasing goods to satisfy basic needs such as food and clothing , it is an activity that people take part in to establish themselves as individuals and to show self expression , as well as defining themselves within social groups . The social scientist Zygmunt Bauman defines people in a consumer society as either ‘seduced ‘ or ‘repressed ‘. those in the seduced category are seen as been able to participate effectively in a consumer society . The seduced consumer has a positive identity , they conform to the ideals of this particular group as they have the financial means to take part fully in a consumer society . The seduced are generally in full time employment which then gives them the means to be able to purchase the goods and services necessary for social inclusion . Mobile phones , transport , internet access are all important for social inclusion . Wearing the right brand or sporting the right logo identifies someone as belonging to a certain social group . Modern society is geared toward facilitating the seduced in their quest for consumption . Credit is more available than ever before , many adverts on U.K television offer the perfect car or kitchen with a payment plan to suit all needs . Having a large disposable income is no longer needed to be able to create the perfect home environment . Bank loans , mortgages and credit cards are commonplace , all of which enable the seduced to consume .
Those in the repressed category are excluded from consumer society because a number of factors . Typically unemployment , casual employment or low income prohibit the repressed from being... [continues]
Cite This Essay
(2011, 02). Outline Who Are the Winners and Losers in a Consumer Society .. StudyMode.com. Retrieved 02, 2011, from http://www.studymode.com/essays/Outline-Who-Are-The-Winners-And-576045.html
"Outline Who Are the Winners and Losers in a Consumer Society ." StudyMode.com. 02 2011. 02 2011 <http://www.studymode.com/essays/Outline-Who-Are-The-Winners-And-576045.html>.
"Outline Who Are the Winners and Losers in a Consumer Society .." StudyMode.com. 02, 2011. Accessed 02, 2011. http://www.studymode.com/essays/Outline-Who-Are-The-Winners-And-576045.html.