Outline of the Product Presentation
1) Introduction - This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation. This is where you want to hook your audience and tell them what is in it for them. If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides) 2) Agenda - An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation. It avoids people asking questions early in the presentation about material you will be covering later. (1 slide) 3) Company Information - This is a way to establish credibility and to make the audience feel comfortable with your company. Ways to do this include customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones. Don't spend too much time on this, you don't want your audience falling asleep. In fact, in my more recent presentations I have moved this to the back, after I have the audience's attention. 4) Positioning - Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides) 5) Product description - Clearly describe your product in terms that your audience will understand. It may be helpful to have a chart with the product components. You want to...
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