Outline of Study on Facebook

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Outline for Exam 1, #2Steve Kim
Speech 4

I have attached the Facebook study that I used for the main idea of my study.

Norm evolution and violation on Facebook
Caitlin Mclaughlin and Jessica Vitak

A. Facebook Study

This study will investigate verbal and non-verbal communication and how they work together to send messages on Facebook. In particular, how messages are received when non-verbal communication contradicts the verbal communication. Communication scholar Judee Burgoon’s expectancy violation theory (EVT) posits that violations create uncertainty as well as arousal in the individual’s mind. (www2.mcdaniel.edu/rtrader/expectanyviolations.pdf).

B. Methodology. This will be a two week study. You will be required to make two daily posts. The first post will be a verbal post which is immediately followed by a non-verbal post. It is imperative that the two daily posts are made consecutively.

1. During the first week, post a verbal status that states a personal belief, attitude or value. Attitudes, beliefs and values are self-concept components. Look at Table 2.1 for definitions to these self-concept components. You must incorporate at least one attitude, belief and value during the week. The second post will be a non-verbal picture post that supports your verbal post. For example, your verbal post can be, “I believe in monogamy.” Then, for your non-verbal post a picture of an old couple celebrating their 50th anniversary.

Table 2.1
a. Attitude-learned predisposition to respond favorably or unfavorably toward something. Examples, you like ice cream, video games and free music downloads. b. Belief- way in which you structure reality. Examples are you believe your parents love you. c. Value-enduring concept of right and wrong. You value honesty and truth.

2. Collect data.

a. Record the number of ‘likes’ you receive.
b. Record each comment you receive....
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