Outline of Study on Facebook

Outline for Exam 1, #2 Steve Kim
Speech 4


I have attached the Facebook study that I used for the main idea of my study.

Norm evolution and violation on Facebook
Caitlin Mclaughlin and Jessica Vitak

A.   Facebook Study

This study will investigate verbal and non-verbal communication and how they work together to send messages on Facebook.   In particular, how messages are received when non-verbal communication contradicts the verbal communication.   Communication scholar Judee Burgoon’s expectancy violation theory (EVT) posits that violations create uncertainty as well as arousal in the individual’s mind.   (www2.mcdaniel.edu/rtrader/expectanyviolations.pdf).

B. Methodology.   This will be a two week study.   You will be required to make two daily posts.   The first post will be a verbal post which is immediately followed by a non-verbal post.   It is imperative that the two daily posts are made consecutively.

  1. During the first week, post a verbal status that states a personal belief, attitude or value.   Attitudes, beliefs and values are self-concept components. Look at Table 2.1 for definitions to these self-concept components.   You must incorporate at least one attitude, belief and value during the week. The second post will be a non-verbal picture post that supports your verbal post.   For example, your verbal post can be, “I believe in monogamy.”   Then, for your non-verbal post a picture of an old couple celebrating their 50th anniversary.


Table 2.1
        a. Attitude-learned predisposition to respond favorably or unfavorably toward something.   Examples, you like ice cream, video games and free music downloads.
        b. Belief- way in which you structure reality.   Examples are you believe your parents love you.
        c. Value-enduring concept of right and wrong.   You value honesty and truth.

  2. Collect data.


        a. Record the number of ‘likes’ you receive.
        b. Record each comment you receive.... [continues]

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