Outline Investment in Media Prima Berhad

Topics: New Straits Times, Media Prima, Investment Pages: 2 (597 words) Published: March 6, 2013
Investment is the use of money to get a profit or to make a business activity successful. This investment will give additional capital to company. As return, company must give divided to investor. There are many reason make investor in company. In February 2012, Media Prima has 26,365 of number of shareholder. Why investor very interest to make investment in this company? Thesis Statement:

Several Reasons investor invested in Media Prima Berhad are because Media Prima consumer choice in Malaysia, it has strong revenue, and less competition. TOPIC SENTENCES 1
Investor wants to invest in Media Prima Berhad because their consumer choice in Malaysia. 1. Media Prima Berhad was Malaysia’s media powerhouse and the only media group in Southeast-Asia to offer an integrated and comprehensive media. 2. Media prima dominate in Malaysia television audience followed by Astro and RTM. Research on 2007 has found that television viewers in Malaysia are watching broadcast media prima higher than Astro Malaysia Holdings Berhad and Radio Television Malaysia.

i. Besides that, on 2011, almost 24 million audiences from all ages and walks of life in country daily.
Pie Chart of Number of audiences in Media Prima Berhad (Million)
Pie Chart of Number of audiences in Media Prima Berhad (Million)

3. This proves that Media Prima Berhad Television Consumer choice in Malaysia. i. The investors will feel confident to invest in the company as it gets encouraging response from the audience Malaysia.

Moreover, Media Prima has strong revenue in company that will make investor to invest in this company. 1. In 2010, Media Prima Berhad made strong growth rate of revenue which it’s RM 1547 Million and following years which in 2011 in RM 1622 million. 2. In 5 year starting 2006 until 2011, this company work hard from...
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