Our Identity is Constructed by the clothes we wear
Our identity is constructed by, for example, the clothes we wear. Discuss the idea of a construction of identity within postmodernism using recommended texts.
During the postmodernist era there was great emphasis on the movement of philosophy and social science as well as new influential styles of architecture, design and fashion. It was the development of the modernist era, which in the late 1950’s received criticism for being standardized and no longer suiting peoples lifestyles. The Machine age was not suited to the affluent and creative people of this age and because of this postmodernism was created. (___) In this essay I am going to explore how postmodernist values, art movements and architecture construct the identities and subcultures created within this era. Initially I will be looking at two authors Dick Hebdige and David Muggleton and then support this with examples of subcultures of the period and following the subculture as if filters through to becoming mainstream.
According to Dick Hebdige subcultures occur in society as youth rebelling to the hegemony from the ruling classes.
“This process begins with a crime against the natural order, though in this case the deviation may seem slight indeed – the cultivation of a quiff, the acquisition of a scooter or a record or a certain type of suit. But it ends up in the construction of a style, in a gesture of deviance or contempt, in a smile or a sneer. It signs a Refusal.”
(Dick Hebdige, 1979)
This outcome begins from youth being aware of the class conscious divide within their parents lives and do not want to find themselves in the same position this causes them not to conform to society meaning subcultures are created. Once the media is aware of the subculture and publishes it to the nation moral panic arises, this then leads the subculture to adapt to avoid the negative label and often transforms into a new subculture, or the initial subculture becomes socially accepted by the media and
During the postmodernist era there was great emphasis on the movement of philosophy and social science as well as new influential styles of architecture, design and fashion. It was the development of the modernist era, which in the late 1950’s received criticism for being standardized and no longer suiting peoples lifestyles. The Machine age was not suited to the affluent and creative people of this age and because of this postmodernism was created. (___) In this essay I am going to explore how postmodernist values, art movements and architecture construct the identities and subcultures created within this era. Initially I will be looking at two authors Dick Hebdige and David Muggleton and then support this with examples of subcultures of the period and following the subculture as if filters through to becoming mainstream.
According to Dick Hebdige subcultures occur in society as youth rebelling to the hegemony from the ruling classes.
“This process begins with a crime against the natural order, though in this case the deviation may seem slight indeed – the cultivation of a quiff, the acquisition of a scooter or a record or a certain type of suit. But it ends up in the construction of a style, in a gesture of deviance or contempt, in a smile or a sneer. It signs a Refusal.”
(Dick Hebdige, 1979)
This outcome begins from youth being aware of the class conscious divide within their parents lives and do not want to find themselves in the same position this causes them not to conform to society meaning subcultures are created. Once the media is aware of the subculture and publishes it to the nation moral panic arises, this then leads the subculture to adapt to avoid the negative label and often transforms into a new subculture, or the initial subculture becomes socially accepted by the media and