(RM4000, RM4800 & RM8200) depending on the features (frequency channels) and microchip. Delta is available in Oticon’s retail outlets (two in Kuala Lumpur and one in Penang). Another distribution strategy is through the existing hearing aid centres in Malaysia which is currently prescribing Siemens hearing aids. Action plan The first step is to introduce Oticon’s product to the audiologists (a healthcare professional who diagnoses hearing impairment and prescribes hearing aids to patients)
government hospital and private hearing aid centres through a workshop or seminar. Then demo set of the hearing aids are given to the audiologists on loan basis so that they can try it on the patients. Advertisement in the newspaper and distribution of printing material such as brochures and banners are effective tools to promote and introduce Oticon to the public. Next, Oticon will give promotion in order to attract customer. The promotion chosen is the extension of warranty period from one year to 5 years. Conclusion The marketing plan ought to be monitored and the outcome has to be measured for the company’s continuous improvement. If the plan fails to meet the objectives set, Oticon has to identified the root cause and modify its marketing plan accordingly. Apart from this, Oticon has to continuously develop innovative and effective solutions population. to provide the highest possible satisfaction to the hearing impaired
II. Current marketing situation Product The product chosen is hearing aid. Hearing aid is an electronic device that amplifies sound so that it is audible to the individual with hearing loss. The first transistor hearing aid was introduced in 1953. With the development of the transistor, the aids were able to become smaller and more powerful. The use of microchips for programming hearing aids was introduced in 1985.
Today's modern electronic hearing aids convert sound pressure waves into electricity by a microphone. The electric impulses are then amplified through controlled electronic circuitry. The amplified electric impulses are then reconverted by a receiver to pressure waves at a much more intense level to be presented to the impaired ear. Different styles of hearing aids:
Previously, hearing aid was...