Otd Case Study

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GROUP MEMBERS
HUSAIN SHABBIR (7134)
SYED.M.SALMAN KAZMI (7281)
RAHUL DAS (7320)
RAKESH KUMAR (7197)
SHABAZ (6232)
CASE STUDY
INFORMATION SYSTEMS AT MRS. FIELD’S COOKIES
COURSE: ORGANIZATIONAL THEORY AND DESIGN
INSTRUCTOR: MR. FAISAL QURESHI
DAY OF CLASS: FRIDAY/SUNDAY

Q1) Describe Mrs. Field’s cookies in terms of its complexity, formalization and centralization.

Complexity: Complexity refers to the degree of differentiation that exists within an organization. The three factors that affect complexity are horizontal, vertical, and spatial differentiation. An increase in any one of these three factors will increase an organizations complexity. As Mrs. Field’s cookies is a simple product business and she is having 500 stores in 37 states. This chain is spatially differentiated widely but it’s not complex enough in terms of vertical or horizontal differentiation. Management information system actually controls, instructs, guides, directs decisions and gives support of every activity taking place in this organization. MIS makes this organization less low in complexity. MIS gives support of every activity starts from production to sales, so it is highly formalized as every activity guided by system. As the job is to make cookies, so this need skilled workers but they have very fresh and energetic workers who have less knowledge of this business. The workers are trained on jobs and there actions are directed by system. Management of this organization is tightly controlled by owners with flat structure to store managers and instant access to system which actually directs every action of employees. This makes it highly centralized environment. So, by concluding we can say that Complexity is inversely proportional to formalization and centralization within this organization.

Q2) Do management information systems, such as the one at Mrs. Field’s, alter the conclusion that large size leads to increased vertical differentiation, formalization...
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