The story started with a revolution on the farm when the animals took over under the leadership of the pig Napoleon. Another pig, named Squealer, became the propaganda pig. He is very important as Napoleon without him cannot cope. Squealer is “a brilliant talker, and when he was arguing some difficult point he had a way of skipping from side to side and whisking his tail which was somehow very persuasive. The others said of Squealer that he could turn black into white”. He uses doublespeak which means that his speech is full of lies and manipulation. Squealer is able to turn black (evil) into white (good). He makes the animals feel stupid, unimportant and belittled.
He threatens the animals that if the pigs fail their duty:
“Jones will come back!”
This way Napoleon takes advantage of Boxer that in the beginning of the book, Boxer only had one personal motto which was “I will work harder”. But, after Napoleon took charge, he added “Napoleon is always right”.
He could twist language to explain why some animals such as pigs are more equal than others like when Napoleon takes the milk for himself and the other pigs. The milk represents the farm’s profit and even the apples are kept for the benefit of the pigs’ health. Squealer goes to explain why they took the milk and the apples and he tells them that the pigs, as the leaders, must keep their brainpower up, and that science has proven that milk and apples are essential for that.
Many animals learn to read the seven commandments but other like Boxer tries very hard to learn the alphabet, but cannot get past D. With the excuse that many animals can understand only one letter, Snowball reduces the seven commandments to the single maxim “Four legs good, two legs bad!”,...