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Total Innovation Management: A New Emerging Paradigm of Innovation Management YANG Zhirong
email yzrong2000@sina.com

ZHENG Gang
email zhgl213@sina.com

XIE Zhangshu
email xiezs@zju.edu.cn

BA0 Gongmin
cmail gbao@zju.edu.cn

School of Management, Zhejiang University, Hangzhou, Zhejiang Province, China

Abstract The innovation management is the key activiw for company, and the innovation synergy mechanism and pattern between technology element and non-technology elements (mainly including strategy, culture, organization and institution) is the core issue for innovation-based organization. The traditional innovation management has provided the innovation synergy pattern behveen different products, but it limits itse[f to product innovation. The portfolio innovation management insists on the innovation synergy among technologv, organization and culture and oriented to building up innovation competence, has provided more extension and pertinence, but not token time-space dimension of innovation management into account. Therefore, based on cases studies of the firms home and abroad. a novel paradigm of innovation management- total innovation management (TIM is put folward in this paper. This new paradigm combines the insights and coherence of the traditional innovation management view with the mare relevant porfolio innovation management, and draws on three distincf areas of recent research, namely, the innovation theory of the firm, the resource-based view (REV), as well as the complexih/ theory. It introduces the theoretical framework o TIM and present the context of TIMformation. It holds, f particularly, ihe view that all people are innovators. The paradigm of TIM provides a basis for an upgraded. more unified, and better-attuned view on innovation management field.

et al., may also have important influence on innovation performance. Based on the review of literatures about evolution of innovation management and case studies of two Chinese top...
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