Organizational Values of the Walt Disney Company
Slide 1
He Hey everybody, it is me “Mickey Mouse.” Welcome to my clubhouse. Today, I’m going to show you What it actually takes to make “Dreams Come True.” How many of you have been to any of the Disney resorts, cruise, or bought any Disney merchandise? So, most of us can relate to topics covered in this presentation. Slide 2
My kids have had tremendous interest in Disney channel since they were toddlers, so I have been exposed to the Disney brand for quite some time. But, I had the experience of visiting Disney World for the first time, last year, with my family. My older son had written letters for most of the Disney characters. Both my kids were blown away when they saw a live man-sized Mickey Mouse. That was the magical moment for them.
Slide 3
This slide shows the global presence of The Walt Disney Company.
Slide 4
These are the different businesses that operate within the umbrella company of The Walt Disney Company
Slide 5
Every company has some key values that guide their thinking and actions. These are called organizational values. The previous two slides underscore the importance of Organizational values in a truly global business like the Walt Disney Company
Here is a set of key organizational values where I would like to make someone make a guess on the missing one
Slide 6
It is Creativity and Innovation. Now we are going to scratch a little bit of surface on each of these organizational values
Slide 7
Brand loyalty is different from Customer Loyalty. While, customer loyalty is about behavior, brand loyalty is how people feel about the brand. To put it in Disney’s perspective, customer loyalty would be consumers visiting theme parks or buying Disney merchandise. Whereas, brand loyalty would be how likely consumers are to recommend Disney to others. Disney wants to be a Customer Magnet. Few global brands can boast the kind of passion and loyalty displayed by generations of Disney fans.
Slide 8
Interbrand.com ranked Disney number 13
He Hey everybody, it is me “Mickey Mouse.” Welcome to my clubhouse. Today, I’m going to show you What it actually takes to make “Dreams Come True.” How many of you have been to any of the Disney resorts, cruise, or bought any Disney merchandise? So, most of us can relate to topics covered in this presentation. Slide 2
My kids have had tremendous interest in Disney channel since they were toddlers, so I have been exposed to the Disney brand for quite some time. But, I had the experience of visiting Disney World for the first time, last year, with my family. My older son had written letters for most of the Disney characters. Both my kids were blown away when they saw a live man-sized Mickey Mouse. That was the magical moment for them.
Slide 3
This slide shows the global presence of The Walt Disney Company.
Slide 4
These are the different businesses that operate within the umbrella company of The Walt Disney Company
Slide 5
Every company has some key values that guide their thinking and actions. These are called organizational values. The previous two slides underscore the importance of Organizational values in a truly global business like the Walt Disney Company
Here is a set of key organizational values where I would like to make someone make a guess on the missing one
Slide 6
It is Creativity and Innovation. Now we are going to scratch a little bit of surface on each of these organizational values
Slide 7
Brand loyalty is different from Customer Loyalty. While, customer loyalty is about behavior, brand loyalty is how people feel about the brand. To put it in Disney’s perspective, customer loyalty would be consumers visiting theme parks or buying Disney merchandise. Whereas, brand loyalty would be how likely consumers are to recommend Disney to others. Disney wants to be a Customer Magnet. Few global brands can boast the kind of passion and loyalty displayed by generations of Disney fans.
Slide 8
Interbrand.com ranked Disney number 13