Week Four Ind. Doc.
January 14, 2013
As an organization Wal-Mart has grown into a global and multimillion dollar company in America and around the world. They have been at the top of the list for the fortune and global 500 for years. They make big headlines both good and bad. They are in the United Kingdom, China, and Brazil, and all over the world. Wal-Mart started its global market in 1991, where they opened up a store in Mexico City. The profits were not that good at the beginning because they opened the store using plans and strategies they use in the United States. Those internal and external factors in globalization affected the four functions of management such as planning, organizing, leading, and controlling. It was a learning experience for the organization and they had to assemble different plans for more international stores.
When we think of technology in companies like Wal-mart, we think of marketing technology. With marketing technology, Wal-mart uses all functions of management. These functions had to be planned, organized, controlled, and their managers have to take the lead to convince or motivate the employees to carry out the marketing strategies in order for them to be effective. For example, anybody can market a sale in their stores, but if it is not planned, organized, or controlled, the store will not meet the goals, which can include an increase in sales, or an increase in the amount of customers coming into the businesses.
When Wal-mart first started their business, they were clothing, small appliances, and home goods type of business. Through the years of their technology innovation, they saw how they can benefit from expanding their sales to food, pharmacy, sporting goods, and even an auto center. As they moved forward, they brought in private banks, eye care centers, nail salons, hair salons, and even a place for professional photos. Their careful...
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