Organizational Structure of Tsingtao and Heineken

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  • Topic: Management, Qingdao, Tsingtao Brewery
  • Pages : 22 (5504 words )
  • Download(s) : 479
  • Published : December 30, 2010
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Kwan Kai Wing 52072588
BSc BIT – Group 1
205KM Management and Organizational Behavior
Assignment 1 – Approaches to Management and Organizational Behavior

Tsingtao and Heineken:
Drink together cross the globe?

Introduction
Tsingtao is the China’s oldest beer brand and the firm want to share the globe market in the following years. Heineken is a famous international beer company with legend. In this essay, we would like to study the organization behavior of these two firms and compare their organization structure in order to find out how Tsingtao sharing the globe market like Heineken.

1. Objectives
To find out the organization structure of Tsingtao and Heineken and discuss the potential of globalization of these two companies.

Table of contents
Page Num
|Objectives |1 | |Business Background | | |Business Background of Tsingtao |2 | |Business Background of Heineken |4 | |Organization Structure and Design | | |3.1 Organization Structure of Tsingtao |7 | |3.2 Organization Structure of Heineken |11 | |3.3 Compare the Similarities and Differences of Organization Structure between Tsingtao & Heineken |12 | |Approaches to Management & Organizational Behavior | | | 4.1 Motivation |13 | | 4.2 Leadership |15 | | 4.3 Learning & Knowledge Management |16 | | 4.4 Human Resource Management |19 | | 4.5 Culture & Diversity |20 | | 4.6 Information Technology |23 | | 4.7 Communication |25 | |Conclusion |25 | |References |26 |

2. Business Background
1. Business Background of Tsingtao
“Tsingtao Brewery Co., Ltd., one of the oldest beer producers in China, was founded in 1903 by German and British merchants under the name Nordic Brewery Co., Ltd. Tsingtao Branch. Tsingtao Brewery was the sponsor of the Beijing Olympics in 2008. The brand value of Tsingtao Beer is as high as RMB 36.625 billion, making Tsingtao Brewery the top Chinese beer company among the world’s top 500 brands. On July 15, 1993, Tsingtao Brewery became the first-ever Chinese company to be listed on the Hong Kong Stock Exchange (stock code 0168). On August 27, 1993, it was listed on the Shanghai Stock Exchange (stock code: 600600), making Tsingtao...
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