Facebook is a social-networking site that has a strong organization structure that is appropriate for their particular product; social media. Facebook seems like a simple site that does not require a structure to operate. Facebook launched in 2004 and is currently the most popular social-networking site. People can share photos, stories, life experiences of both positive and negative. This strong organization structure has allowed Facebook to grow and continue to be strong in a competitive marketplace where the product is one’s personal life.
Twitter works in the same way but is only set up for chatting through posts, also known as tweets. Tweets are text-based quotes of up to 140 characters and the user’s posts it on their profile page (Shetty, 2010). Users can also send pictures and videos through Twitpics and other sources. Millions of people use Facebook and organizations use them to advertise and to promote their services. Facebook is set up where users have friends who can see each other user’s posts. They also can tag pictures, providing information on who is in a particular picture.
Twitter and Facebook have developed their organizational structure to become one of the most used social-networking sites in the world today. This spot was previously held by MySpace. MySpace is used mainly by individuals to chat with each other and post pictures and other personal information. Businesses never adapted to MySpace compared to other social networks such as with Twitter and Facebook. For this reason advertising companies have found it more worthwhile to advertise through Twitter and Facebook. First Facebook, and then Twitter determined that to stay in business and be profitable it would require high traffic on the sites and many top advertisers. Once businesses could take advantage of this new web tool, they quickly learned how helpful it was. Users can friend or follow organizations that they have a special interest in....
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