Organizational Planning: Starbucks
When it comes to coffee shops, and coffee period, Starbucks is probably the most recognizable brand name in the world, and by far, is the leader in the coffee shop industry. Moreover, because Starbucks is the leader, competitors most likely look to them as the standard for running their businesses. However, just because you are on-top, does not mean that you stop setting goals, and that you stop creating standards for yourself. That said, three goals that I identified in my organizational plan for Starbucks were, to become more environmentally sustainable, expand their brand more internationally, and establish more competitive prices in an increasingly competitive industry, during this time of economic crisis. Standards
In order to evaluate the goals that have been set forth for Starbucks, we must establish some standards. Three appropriate standards for evaluating the goals of Starbucks would be to simply better the sustainable numbers of previous years, establish more international Starbucks’ coffee houses than last year, and beat the sales numbers from last year, while edging out the competition. Sounds easy, right? Of course it does; meeting and/or exceeding these standards sounds easier said than done, especially since Starbucks is already the leader in its’ industry. However, giving the economic times that we are living-in, and people being more conscious of their spending, a refreshing drink from Starbucks may not be worth paying the high price for. That being said, how can Starbucks invest more money to become even more sustainable, establish more international coffee houses than last year, and beat the sales numbers from last year? To be honest, I don’t have the slightest clue how Starbuck’s could meet these hefty standards, but, I have identified the tool(s) that would be most effective in measuring the organization’s performance against these determined...
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