Organizational Issues in Information Technology---case study---Acer

Only available on StudyMode
  • Download(s): 55
  • Published: April 4, 2007
Read full document
Text Preview
IACT916 Zheng Zhang (3049528)

IACT416

ORGANIZATIONAL ISSUES IN INFORMATION TECHNOLOGY

REPORT OUTLINE

ACER

ZHENG ZHANG (3049528)



TABLE OF CONTENTS

1. Introduction................................................................................................................3

2. Organizational changes.............................................................. ...............................4

3. How have changes impacted on the company……………………………………...6

3.1 Strategy................................................................................................................6

3.2 Organizational structures....................................................................................10

3.3 Organizational design.........................................................................................13

3.4 Culture ...............................................................................................................15

4. What types of technology measures were instigated or could have been instigated to manage changes………………………………………………………………………17

4.1 Electronic commerce for the PC business……………………………………..17

4.2 Customer service…...………………………………………………………….17

4.3 Supply chain…………………………………………………………………...18

4.4 Extended enterprise initiatives………………………………………………...19

4.5 Global network……………………………………………………………….. 19

4.6 Technology platforms and standards…………………………………………..20

5. Major findings..........................................................................................................21

6. Conclusion................................................................................................................22

7. Reference .................................................................................................................23



1. INTRODUCTION

Acer established in 1976, it is one of the world's largest PC manufacturers that rank as the world's No. 4 branded PC vendor, offering a broad range of PC products from industry-leading high-end PC servers and multimedia desktop computers to notebooks, computer peripherals and components. Acer is also a major Internet-enabler, providing Internet component technologies, devices and services. These include end-to-end solutions, mobile phones, plasma displays, TFT-LCDs, projectors, wireless communications, and e-corp solutions. The Acer Group employs nearly 37,000 people in 232 enterprises spanning 41 countries worldwide, supporting dealers and distributors in over 100 countries. Estimated revenue for 2006 is US$11.31 billion. (Internet1).

From 1998 to 2007, Acer experiences a series of reform in organization in order to the new business model work. That is because the company's ability to manage such a complex global business had been hindered by coordination problems that hampered its inventory control and supply chain management. In 1996, when a severe downturn in DRAM prices, which caused its semiconductor business into a major cash drain. At the same time, aggressive pricing by major PC vendors such as Compaq, HP, Dell and IBM cut into Acer's branded PC business, especially in the U.S., where the company lost money from 1996 to 1998 (annual report98). Acer began a major restructuring process from 1997 to gain control of its far-flung businesses, and for the first time, emphasized information technology as a critical tool for amending its business processes and improving coordination between business units. (Dedtrick, J.,et al,1999)

The paper will indicate the significant organizational changes that have occurred in recent years (1998 - 2007) at ACER and examines the impact these changes have had on the company, which related to the organizational strategy, structure, design and culture. Furthermore, this report will introduce what type of technology measures were instigated to manage organizational changes and further technologies that could have been instigated to...
tracking img