Organizational Culture in Walt Disney Corporation

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Michele Vu
860987450
BUS 100W
10/24/12
Walt Disney: Organizational Culture
Disney as a company first started as an animated film industry in October 16th, 1932. They were originator of the infamous cartoon Mickey Mouse that put them on the market. From then on Walt Disney became one of the biggest animated film companies. Through the years Walt Disney developed a theme of “to bring happiness to all” through “magic” and Disney’s team of creative and innovative people would continue Walt Disney Company as it is today. Disney’s organizational culture’s integrity, innovation, and implementing strategic training are the leading cause of the large expansion within the Disney Corporation to different markets. Not only is Walt Disney Corporation dominant in the animation industry but they have expanded to Parks and Resorts, Media Networks, and Consumer products. Walt Disney strives to make every effort to maintain integrity through an Open Organization, where new employees are able to integrate into the Disney environment with ease. With every employee, there is a training system in which they try to keep the integrity of Disney, while still maintaining an atmosphere of employee acceptance. The atmosphere that Disney has set for their company allows for the best customers service. While keeping in mind their goal to satisfy customers with their slogan “To Bring Happiness to Millions” they take the time to develop a training program to teach employees how to deal, interact, and yet keep the feeling of a community within their employees. Disney’s training is very thorough, such as the customer service in their Parks and Resorts. Employees are expected to be at their best, such as cleanliness, attentiveness, and informative, if these are not met to their standards they are not fit to work at a Disney Park and Resort. Although Walt Disney has such high expectations of their employees, a survey taken with 82,000 employees shows that Disney employees take pride in their...
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