Dr La Tonya Gale
February 25, 2013
Each organization has a different culture. The culture can help shape how an organization functions and has the potential to set it apart from the competition. There are three levels to culture: observable artifacts, espoused values, and enacted values (Baack, 2012). Each level plays a different part within an organization. State Farm Insurance is the larges mutual property and casualty insurance carrier in the United States. The company was founded over 90 years ago and has had plenty of time to develop their layers of culture.
Observable artifacts are the outward viewable signs of an organization. Observable artifacts are viewed not only by the employees of the company but also by outsiders. State Farm has a various artifacts. The company has a recognizable logo and slogan, “Like a good neighbor, State Farm is there”. These have artifacts are recognizable in most households. On an internal level, yearly there are ceremonies that the company conducts to reinforce the feeling of family. Yearly the company holds Christmas in the Atrium where Santa comes for all of the employees and their families to visit. Annual Easter parties and Founder’s Day celebrations also encourage the neighborly atmosphere, keeping in line with the slogan.
According to Baack (2012), espoused values are aspirational opposed to the actual outcome. The values set forth by the company are to act as a guide but are not always achievable. State Farm includes its values within the mission statement, “…quality service and relationships, mutual trust, integrity and financial strength” (State Farm Mutual Automobile Insurance Company, 2013). The most recent value set by the company is to be remarkable. Employees not only need to strive to give remarkable service to the agents and the policyholders but also be remarkable in the interactions with fellow employees. The idea of...