Organizational Creativity

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MSc Management – Formative Assignment
Francesco Pica
Student Number: 1248549

Definition of Knowledge Management
To this day there is no universal definition of Knowledge Management (KM). This is probably linked to the fact that there is no exhaustive and widely accepted definition of knowledge either. While the importance of knowledge and expertise has been established since the beginning of time and has implicitly been managed: the Egyptians built the largest library of the ancient world, The Library of Alexandria. The management of knowledge as we intend it with KM is a recent subject and has been considered a scientific discipline only from the early 90’s. The word Knowledge Management was used for the first time by Karl Wiig during a presentation in 1986. We can consider KM as the scientific discipline of creating an environment where people can develop and share knowledge with the general goal of improving the organizations results. As Karl Wiig (1997, p 8) tells us: “The overall purpose of KM is to maximize the enterprise’s knowledge-related effectiveness and returns from its knowledge assets and to renew them constantly”. KM includes a wide range of activities and strategies to achieve the aforesaid goals. It is widely accepted that different situations require different KM strategies. For example companies may recur to: * Knowledge repositories as databases to store and make knowledge accessible throughout the organization. * Rewards to stimulate knowledge sharing.

* Storytelling

Section Two
In the article “Telling Tales” by Stephen Denning the author focuses on the importance of storytelling in modern business and how it can represent one of the most effective tools leaders can use to achieve different goals. Before doing so the author tells us about his first experience with storytelling while working for the World Bank as program director of knowledge management and describes two important events that changed his way of considering...
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