Organizational Communication Plan

Goodwin College
OS210 Organizational Communication

Organizational Communication Plan
CT Medical Group

Kimberly Pisani

OS210, 2012 Spring H1 Wanda J. Barreto April 18, 20
Table of Content

Table of Content 1

Executive Summary 3

Introduction 4 Company’s Background 4 Mission 4 Issue addressed 4 Purpose of this paper 5

Situational (SWOT) Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7

SMART Goals, Strategies, and Tactics 8 SMART Goal #1 8 Strategies 8 Tactics 8 SMART Goal #2 9 Strategies 9 Tactics 9 SMART Goal #3 9 Strategies 9 Tactics 10

Control System 12 SMART Goal #1 12 Control 12 SMART Goal #2 13 Control 13

Conclusion 15

References 16

Executive Summary

This Communication Plan was prepared for CT Medical Group, a group of doctors dedicated to “Putting Patients First” in the New Haven County area since 1966. The plan addresses the issue that CT Medical is facing a merger with Yale and will need to update its technology and merge its employees. The strategies proposed will integrate new technology, a new website and social media connections while also setting new goals with input from employees. Review the above two sentences at the end.

The goals of this communication plan are to make CT Medical Group’s practice more visible, technologically current, as well as environmentally friendly. Over the course of the next year the focus will be on retaining skilled staff, building on the “Putting Patient’s First” brand and obtaining research money from the merger with Yale. These strategies would help the patients have access to information via the enhanced website, lower administrative costs and have the office running more efficiently as well as meet

References: CT Medical Group. (2011). Retrieved March 22, 2012 from http://www.ctmedgroup.com/ Don 't’t forget to add the rest of the references here