FACULTY OF SCIENCE AND TECHNOLOGY
SEMESTER SEPTEMBER /2014
INTRODUCTION TO COMMUNICATION
ORGANIZATIONAL COMMUNICATION IN TAT HONG
IDENTITY CARD NO.
Table of Contents
2.0 Organization Communication in Tat Hong
3.0 Effective types of communication
5.0 References ...………………………………………………………………………………14
Communication is a very important aspect in our daily life. The following definition of communication is: “A process of interaction and sharing of meaning, exchanging ideas and opinion or sharing of information either in form writing, symbols, sounds or speech transmitted face to face or via the mass media.” (Woods, 2001) The communication takes place all the time and it affect human life on the aspect of personal life, career advancement, adapting in multicultural society and changes in technology and relationships. Organization needs communication as well. The organizational communication share common elements and is define as the sending and receiving of messages among interrelated individuals within a particular environment or setting to achieve individual and common goals. Organizational communication is highly contextual and culturally dependent, and largely focuses on building relationships, or repeated interpersonal interactions, with internal organizational members and interested external publics. Goldhaber (1990) identified a number of common characteristics in the variety of definitions of organizational communication as follow: 1) It occurs within a complex open system which is influenced by, and influences its internal and external environments, 2) It involves messages and their flow, purpose, direction, and media, 3) It involves people and their attitudes, feelings, relationships, and skills. The organizational communication helps us to
1) accomplish tasks relating to specific roles and responsibilities of sales, services, and production; 2) acclimate to changes through individual and organizational creativity and adaptation; 3) complete tasks through the maintenance of policy, procedures, or regulations that support daily and continuous operations; 4) develop relationships where “human messages are directed at people within the organization-their attitudes, morale, satisfaction, and fulfillment” (Goldhaber, 1990, p. 20);
5) coordinate, plan, and control the operations of the organization through management (Katz & Kahn, 1966; Redding, 1972; Thayer, 1968). Organizational communication is how organizations represent, present, and constitute their organizational climate and culture-the attitudes, values and goals that characterize the organization and its members. There are five types of communications exist within an organization: downward, upward, horizontal, cross-channel and grapevine. a) Downward communication happens when managers talk to employee to explain job instructions, correct employees' work, or explain new procedures. b) Upward communication happens when subordinates need to talk with their managers about a work-related problem or work completion. c) Horizontal communication is when workers within the same work level communicate with each other about completing tasks. d) Cross-channel communication is established between different department and information is shared across department functional border and between subordinate and supervisors. e) Grapevine is an informal communication in uncertain network where message is delivered on a secret that mutually shared and discuss but the content is hard to ascertain (Pace & Faules, 1989). We will discuss all the above communication types in my...
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