Organizational Behaviour

Table of Contents

ABSTRACT 4
INTRODUCTION 5
THE CHOSEN FIRM: HEWLETT PACKARD 5
DIAGNOSING ENVIRONMENTAL FACTORS USING PEST ANALYSIS 5
ADOPTED MODEL: BURKE LITWIN MODEL 6
EXTERNAL FORCES LIMITING GROWTH 7
a. Cost Savings Using Technology. 7
b. Conventional Design 7
INTERNAL CHALLENGES LIMITING GROWTH 9
a. New Paradigm In Management 9
b. New Underlying Problems 9
c. Knowledge and Data Management 10
MORE THAN MEETS THE EYE: INTER-RELATED PROBLEMS 11
a. Reacting to Competitions 11
b. Unappealing Interface-Designs 11
ENVISAGED SOLUTIONS 12
a. Incorporate Innovativeness In Design And Creativity 12
b. Improvement to Customer Relationships 13
c. Proactive Learning 13
d. Building on Branding 13
PROPOSED IMPLEMENTATION PLAN FOR CHANGE MANAGEMENT 14
Communities of Practice 14
Knowledge management 15
Roles of Communities 15
Rewards and Recognition 16
CONCLUSION 17
APPENDIX A: MNEMONICS OF P.E.S.T ANALYSIS 18
1. Political 18
2. Economic 18
3. Socio-Cultural 18
4. Technological 18
APPENDIX B: CONSIDERATIONS FOR CREATION OF COMMUNITIES OF PRACTICES 19

ABSTRACT

The paper begins with the story of Mustang. Roaming free and wild, the Mustangs are a special breed of horses that were strong in physique and brave in character. However, they took risks to explore new grounds, one too many either got injured or perished in their adventurous pursuits. This is akin to the organisation, Hewlett Packard in the mid 2000s, with the appointment of Carly Florina. In order to mitigate the risks, fences and paddocks were built within in the prairies to protect the new generation of Mustangs. These young Mustangs never developed the courage and spirit of adventurism their predecessors possessed. Similarly, a lot of processes and procedures were instituted as part of management. There are a few change models and concepts that could be adopted to achieve a respectable international standing. However, portions of legacy inherited from the new management may... [continues]

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