Organizational Behaviorial Case Study

Organizational Behavioral Study for Adobe Systems Incorporated
University of Phoenix School of Advanced Studies

Abstract
Adobe Systems Incorporated is committed to innovation. In 1982, Chuck Geschke and John Warnock founded Adobe when they set out to solve the problem of getting text and images on a computer screen. In 1983 they launched Adobe Post Script and were embraced as industry visionaries and leaders. Adobe’s Portable Document Format or PDF provided solutions for businesses and allowed enterprises to use this format in a secure manner. Adobe Systems is the leading provider of graphic design, publishing, and imaging software for Web and print production. The research for this paper shows Adobe Systems Incorporated commitment to its workforce and how this commitment leads to increased organizational performance.

Adobe Systems Incorporated
Problem Statement
Adobe Systems Incorporated is committed to leveraging the diversity of its workforce through a comprehensive set of programs designed to encourage a wide variety of ideas, backgrounds, and perspectives. This translates into a key competitive advantage and increased organizational performance (Adobe, n.d.).
Background
Adobe Systems Incorporated (ASI) is an American global prominent software provider. The company was founded in December 1982 and went public in1986. The company has its headquarters in San Jose, California, United States of America (USA). The company licenses its technology to hardware manufacturers, software developers and service providers. Adobe has operations in the Americas, Europe, Middle East and Africa, and Asia which makes it geographically diversified revenue base company. In FY2009, 46.9% of the company’s revenues came of its software and related solutions in the Americas, 31.5% from Europe Middle East Africa, and 21.5% from Asia Pacific (Thompson, 2009).
The revenue result shows diversity in the company’s geographical revenue spread. The... [continues]

Read full essay