August 30, 2009
MGT 245 – Organizational Behavior
Organizational Behavior Final – Disney
An organization can be defined by its successes and-slash-or its failures, while the behavior of an organization determines its success or failures. Organizational behavior concepts are extremely important when determining the future of any company. Organizations constantly have to compete with one another and by doing so it applies certain concepts to its business to ensure that its organization is profitable and that it is able to provide continuous employment. Therefore, it is vital to the life of the organization that the necessary steps are taken to engrave organizational behavior concepts into the minds of employees to the point that it reflects in their everyday performances, and can also be seen by customers. The Disney Company is one company that has focused on organizational behavior by concentrating on creating a sound organizational culture and structure through group behavior, good decision-making, sound communication and human resources practices that continues to keep the company ahead of all other entertainment companies world-wide. Founded in 1923 by Walter Elias Disney (1901-1966), The Walt Disney Company, and its affiliates, have continued to stay committed to producing exceptional entertainment experiences for people of all ages in both domestic,and diversified international family entertainment. Disney has strived to become a well-rounded organization of studios, parks, resorts, media networks, internet websites, and consumer products to ensure that its goal of entertainment for all ages is met. Walt Disney started his company by making films of a real person in an animated world known as the Alice Comedies. Eventually the films became so much of a success that his ideas for films moved to complete animation and the first animated character Oswald the Rabbit was born. Mr Disney had several near failure experiences and finally made the decision to always have sole ownership of his properties which eliminated the threat of his company ever going under (Danielski, 2009). Afterwards, the idea of building a theme-park came to view. Disney knew that he had to think quick to raise revenue to open the new family-oriented idea, so he went to television with cartoons. From television to resorts, Mr. Disney learned early that making good decisions is what will either make or break the company’s future. Mr. Disney once said that “one can dream, design, and build the most wonderful place in the world, but it requires people to make the dream a reality” (Waltz, 2007). The statement made by Mr. Disney showed that his focus was making people’s dreams come true and his knowledge of organizational behavior was used to ensure the future success of the Disney Company head-on. Mr. Disney knew that if he did not strategically plan ways to embed his way of thinking into all his employees including management, it would be likely that his dream would fail, and he would never be able to create the family environment that he was striving for. With the thought of success in mind, Walt Disney created an organizational culture that put customers first and because customers are considered first, employees must attend an extensive training course to ensure that they have the same thoughts towards customers. Each employee is provided the “magic” behind every unique experience that Disney shows its customers. That magic “begins with the vast amount of training each employee receives to make every visitors experience a memorable one” (Waltz, 2007). Created many years before, The Disney Institute was officially named in 1986 to provide employees and business people with the knowledge of various ways to improve work environments and customer service skills, while inspiring management and employees to increase the overall productivity of the company. The Institute offers...