Organizational Behavior and Communication
Organizational Behavior and Communication in the Walt Disney Company
This paper focuses on the organizational behavior and communication within the Walt Disney Company. This piece contains a discussion on The Disney Company’s philosophy, mission statement, vision statement and values and its affect on organizational behavior and communication. The Disney Company is an international organization in which communication role plays an important part in the organizations’ perception and organizational culture. The Company supports its values through its actions and communications among and within cast members (employees) as well as the general public. The Walt Disney Company “started with a mouse” a favorite comment made by Walt himself as he looked back at the humble beginnings of his organization. The Company’s philosophy, mission statement, vision statement and values come directly from The Company’s annual report (2010). The Company’s philosophy is taken directly from Walt Disney himself where “every child is born with a vivid imagination” which became the foundation for animated sequences of fantasy, visits to the depths of the ocean and dreams of flight into Space. The Company’s mission statement is “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The vision statement reads “The Walt Disney Company is to be the preeminent leader in the field of family entertainment. The Company values are Innovation, quality through high standards of excellence and maintain quality standards for all product categories; Community to create a positive and inclusive idea about families and provide entertainment experiences for all generations to share. Every product will tell a story and will be timeless and engaging to inspire and delight; Optimism which focuses on hope, aspiration and have positive resolutions and Decency where the company honors and respects the trust people place in the Company and provide an atmosphere to create fun and to laugh at experiences and themselves. Communication plays a crucial role in perception and organizational culture within The Disney Company. A significant part of communication lays the question of trust between people receiving information and those giving information. Thomas, Zolin & Hartman, 2009 discussed the capability of trust and communication improving organizational concerns relating to employee participation and job performance. Open communication is a factor relating to interpersonal trust. If employees cannot trust supervisors then employees hesitate to work towards organizational goals. When companies exhibit openness, it promotes the organizations’ commitment to it culture and values (DeRidder, 2004). Being a global company, Disney employs people with diverse backgrounds and nationalities and being unable to communicate and work together can create problems. The Company aligns its communication style with its culture and values through the use of storytelling. Using a method called the “Grandparents Story”, Murray Nossel teaches employees of global companies how to listen and communicate with each other (O’Connor, 2010). Nossel says the use of storytelling brings people together because everyone has a Grandparent story and key to the method is not the story itself, but people listening (O’Connor). Barker and Gower (2010) recognized storytelling as a person’s ability to establish a common ground and social relationships. By creating a picture through stories, organizations are able to represent personal, interpersonal and corporate perspectives on a social level (Barker and Gower). A noteworthy part of communication is dealing with and...
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