Organizational Behavior and Communication in the Walt Disney Company
This paper focuses on the organizational behavior and communication within the Walt Disney Company. This piece contains a discussion on The Disney Company’s philosophy, mission statement, vision statement and values and its affect on organizational behavior and communication. The Disney Company is an international organization in which communication role plays an important part in the organizations’ perception and organizational culture. The Company supports its values through its actions and communications among and within cast members (employees) as well as the general public.
The Walt Disney Company “started with a mouse” a favorite comment made by Walt himself as he looked back at the humble beginnings of his organization. The Company’s philosophy, mission statement, vision statement and values come directly from The Company’s annual report (2010). The Company’s philosophy is taken directly from Walt Disney himself where “every child is born with a vivid imagination” which became the foundation for animated sequences of fantasy, visits to the depths of the ocean and dreams of flight into Space. The Company’s mission statement is “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The vision statement reads “The Walt Disney Company is to be the preeminent leader in the field of family entertainment.
The Company values are Innovation, quality through high standards of excellence and maintain quality standards for all product categories; Community to create a positive and inclusive idea about families and provide entertainment experiences for all... [continues]
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