Lens Crafters Analysis
The company is committed to loving eyes by being passionate and they truly love to take care of people’s eyes. They are progressive; they continue to strive to constantly improve every aspect of vision care experience. Taking care of their customer is very personal to them, they put the customer first and want to have a connection with them and establish a long term relationship with them. They are very straight forward; they are very transparent and honest to their customers (Lens Crafters, 2012). A. The three key characteristics of Lens Crafters at each of the following three levels are: 1. Customer Benefit Package, strategy, and competitive priorities The Customer Benefit Package is designed and configured in the integrated set of eyewear and services which are the accurate eye exam in one hour service are very important for customer satisfaction. Lens Crafters is a trusted name across North America, because they provide convenient access to eye exams, a wide range of choices for frames and lenses, one hour service, unconditional 30days guarantee, attractive prices for fashion and luxury eyewear. The original store opened in 1983, they are the first optical retailer to offer glasses for one hour. Doctors in optometry, optical laboratory and wide selection and variety of frames together in one roof, they can give a perfect customer service and convenience. Today, they are the leader in optical retailing with 963 stores and 15,000 sales associates in Canada, United States and Puerto Rico (Lens Crafters, 2012). The value and strategic positioning of Lens Crafters is the brand that loves your eyes and offers its customers a convenience and excellence because of their one hour service, on site laboratories, in-store eye exams, doctors on site at more than 963 stores in United States and Canada even on late hours on weekends and weekdays. They provide a service for the eye health and vision care annual exams, eye health and wellness...
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