Professor Fortune Nichols Taylor
January 31, 2013
1. Describe the organization, what it does, the customers it serves, and its size. The organization I work for, Blue Cross and Blue Shield of North Carolina is an organization that exemplifies organizational analysis. An organizational analysis is a process by which an organization’s systems, capacity, and functionality are assessed in order to increase its efficiency, performance, and output. With the use of various models and theories, an Organizational Analysis aims to understand behavioral relationships, structure, and technology. Organizations must have a clear and precise vision and mission. Blue Cross and Blue Shield of North Carolina’s purpose is realistic in the interest of the short-term and serving the best interest of all stakeholders. It’s long-term strategy is also to strive to meet its mission: We are an association of Blue Cross and Blue Shield companies dedicated to protecting and strengthening the Blue Cross and Blue Shield Brands, supporting the companies individually and collectively in their pursuit of Blue business and preserving the private healthcare market. We will operate in recognition of our unique structure in which the Blue Cross and Blue Shield companies are our customers, our Member Licensees and our governing Board. The Association leads a System-wide coordinated effort.
BCBSNC is a leader in delivering innovative health care products, services and information to help customers improve their health and well-being. They offer a variety of insurance products to all segments of the population, including large employer groups, small business and individuals. The Blues currently serve 85% of Fortune 100 companies and 76% of Fortune 500 companies. Moreover, they have enrolled more than half of all U.S. federal workers, retirees and their families, making my division, the Federal Employee Program the largest...