Organization Behavior Analysis Report on Singapore Airlines

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  • Topic: Singapore Airlines, SilkAir, Singapore
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ORGANIZATION BEHAVIO R ANALYSIS REPORT ON SINGAPORE AIRLINES

David Liew Weng Fai Ng Wen Tee Valerie Liang Wei Wen

Organization Behavior Analysis Report on Singapore Airlines

TABLE OF CONTENTS

1. 2. 3. 4. 5. 6. 7. 8. 9.

Company Background ........................................................................................................................... 3 Organization Structure .......................................................................................................................... 4 Organization Culture ............................................................................................................................. 6 Leadership ............................................................................................................................................ 7 Conflict .................................................................................................................................................. 8 Organization Change ............................................................................................................................ 9 Conclusion & Recommendation .......................................................................................................... 10 References .......................................................................................................................................... 11 Appendices ......................................................................................................................................... 13

David Liew Weng Fai, Ng Wen Tee & Valerie Liang Wei Wen

Page 2

July 2, 2011

Organization Behavior Analysis Report on Singapore Airlines

1.

COMPANY BACKGROUND
Singapore Airlines Limited began its existence as Malayan Airways Limited (MAL) on 1 May 1947 operating from Singapore Kallang Airport with only three scheduled flights a week to and fro Kuala Lumpur, Ipoh and Penang. Subsequently, aircrafts with larger seating capacity were bought and the destinations were extended to Indonesia, Vietnam, Myanmar, Sabah and Sarawak. (Singapore Airlines – Our history: ¶1) When Singapore became part of the Federation of Malaysia, the airline was renamed as Malaysian Airways Limited. Shortly after Singapore gained its independence in August 1965; the

airline changed its name to Malaysia-Singapore Airlines (MSA) in May 1966. (Singapore Airlines – Our history: ¶2) Due to the political dissent between Singapore and Malaysia, MSA divide and become two new entities – Singapore Airlines (SIA) and Malaysia Airlines in 1972. (Singapore Airlines – Our history: ¶3) On 1 July 1981, SIA moved from Paya Lebar air base and started its operations in Singapore Changi Airport. (Singapore Airlines – Our history: ¶4) Over the past few decades, SIA has grown to be one of the most reputable brands globally from a regional airline into one of the world leading carriers. Their excellent customer service and innovative offerings have always been the consistent tradition of SIA. In addition to their milestone in 1989 when SIA became the first airline to operate a B747-400 on a commercial flight across the Pacific, SIA made aviation history yet and again when they pioneered to operate the world‟s largest passenger aircraft, the Airbus A380 in August 2007. (Singapore Airlines – Our history: ¶5)

David Liew Weng Fai, Ng Wen Tee & Valerie Liang Wei Wen

Page 3

July 2, 2011

Organization Behavior Analysis Report on Singapore Airlines

2.

ORGANIZATION STRUCTURE

Director

Director

Chairman of the Board

Director

Chief Executive Officer

Director

Director

Director

Director

Seceretary SilkAir Singapore Private Finance Human Resource & Planning Flight Operations Human Resources Engineering

Marketing & Regions
Public Affairs North Asia South East Asia West Asia & Africa Europe South West Pacific Americas

Operations & Services
Commercial Technology...
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