Organization Behavior

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Organisational Behaviour Assignment

Case Study Analysis: Charlotte Beers
1

Assessment Form

Section One

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MBA FT

Name (s) Patrick Stelzer ..............................................................


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MIB

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Undergraduate


Certificate

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MSc

Diploma





London, SW6 4HS ........................................................................

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Student ID Number (s) A4006230 / ETU-071728 .....................

Grenoble Main Campus

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Subject Marketing..............................................................................................................................................

..................................London

Assignment

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Oral Presentation



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Section Two

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Abstract
This paper provides an analysis of the Charlotte Beer case study. The analysis is provided in two sections; section one looks at how Charlotte Beers gained trust and support at Ogilvy and Mather and section two looks at the concept of networking and how Charlotte Beers derived and sustained power from it. Diagrams are exhibited throughout the document to summarise key concepts and for clarity on the application of relevant organisational behaviour theories.

The timeline below provides a contextual summary of the case study together with key events that are relevant to the overall understanding of the issues and problems within the case.

Timeline

Pre 1980’s

1980’s

1990’s

Foundation We Sell – Or Else!

Growth Economic Boom

Crisis Adv. Industry Changes

Recovery

1948 O&G founded by David Ogilvy 1950 O&G’s Hathaway Shirts Campaign launches

Key Events
1965 O&G merges with UK partners 1975 David Ogilvy retires 1985 Double Digit Growth 1987 Stock Market Crash 1989 O&G taken over by WPP Group

1991 Asia Pacific Expansion 1991 Multiple A/c losses 1992 Beers takes Over as CEO May 1992 Vienna Meeting August1992 Chewton Glen Meeting 1993 Welchester Meeting: New Vision Agreed

Fall 1992 WCS set up

1958 O&G’s Maxwell House Campaign launches

1960 O&G’s Amex Campaign launches

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Section 1 – How did...
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