1. What is diagnosis?
Diagnosis is a systematic approach to understanding and describing the present state of the organization.
2. The open system: The general diagnosis model based on systems theory that underlines most of OD.
The elements in open system model are:
- Input: Information, energy, people
- Transformations: Social component, technological component - Output: Finished goods, services and ideas
3. Organizational level diagnosis
The elements in organizational level diagnosis are:
-Inputs: General Environment, Industry Structure
-Strategic Orientation: Strategy, Organizational Design
-Output: Organization Performance, Productivity, Stakeholder Satisfaction
MICROSOFT CARPOINT ANALYSIS
-Technologydepends on the advancement the technology, e.g. easy to imitate products/services. -Social and Ethical --- less privacy, accuracy and safety.
-Economic --- different income and spending, e.g. crisis in Asia causes less purchasing power. -Political and legal --- government regulation, e.g. taxation, domain name registration, copyright.
Company Industry Structure:
-Threat of Entry
High barriers: brand identification, economies of scale, international market
-Intensity of Rivalry among Competitors
More online car industries, e.g. AutoByTel, AutoWeb, and Auto Vantage Difficult to maintain unique offerings.
-Pressure from Substitute Products
The availability of substitute products: traditional dealers, other online car industry.
-Bargaining Power of Buyers
More purchase options, more valuable and timely information, and the degree of transaction simplicity.
-Bargaining Power of Suppliers
R&R strong brand name, good...