A scan of the internal and external environment is an important part of the strategic planning process .Environmental factors internal to the Hyatt Corporation (HC) can be Strengths (S) or Weaknesses(W) and external to this organisation can be Opportunities(O) or Threats(T).Thus we refer to as a SWOT analysis. This provides information that is helpful in matching the HC resources and capabilities to the competitive environment in which it operates.
We could look at PESTLE as some external forces that can affect an organisation like Hyatt where we have Political(P) ,Economic(E) ,Social(S) ,Technological(T) Legal(L) and Environmental(E).
These are its resources and capabilities that can be used as a basis for developing a competitive advantage .Thus we shall look at its patents ,strong brand names ,good reputation among customers ,cost advantages , access to high grade natural resources ,favourable access to distribution networks ,market position ,size ,structure ,managerial expertise ,physical or financial resources and staffing .Thus by searching out opportunities which match its strengths ,the organisation can optimise the effects of synergy.
HC is a leading global hospitality company with a proud heritage of making guests feel more than welcome .Thousand of members in 45 countries strive to make a difference in the lives of the guests they encounter every day by providing authentic hospitality .The HC has maintained its image and reputation due to its high leadership directory with its staffing made up of 08 executive officers and 12 board of directors.
The HC has excellence in food and beverage which included working with award winning teams and staying committed to using regional and local ingredients .This tradition was raised up when HC partnered with Folio Fine Wine partners based in Napa Valley owned by the Michael Mondovi family to launch canvas ,a private label , signature... [continues]
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