Organisational Behaviour

Organisational Behaviour

EBHM02

Dr. Mike Geppert

Course Work

Prepared by:

Sinu .M. Peter
230419

MBA 2002
European Business Management School
University of Wales, Swansea
SA2 8PP
United Kingdom
December 2nd, 2002

Number of words: 1481

CONTENTS

Page No.

  1. Terms of Reference   …………………………………………………………….…...       1

  2. Summary   …………………………………………………………………….….…..       1      
       
  3. Introduction
      a)   History ………………………………………………………………………..       2
      b)   Franchising …………………………………………………………………...       2
      c)   Mission & Vision ………………………………………………………….…       2

  4. Structure of McDonalds ……………………………………………………………..       3

  5. Culture of McDonalds ……………………………………………………………….       4

  6. Business Strategy of McDonalds
      a) Strategic Approach       …………………….…………………………………       5
      b) Links to culture and structure   ……………………………………………....       6

  7. Human Resource Management in McDonalds     …………………………………….       7
  8. Conclusion   ………………………………….…………………………………..…..       8
  9. Bibliography   ………………………………………………………………………..       9

Terms of Reference

This report has been commissioned by Mr. Mike Geppert in order to explain the business strategy of McDonalds and discuss how this strategic approach can be linked to the company’s structure and culture. Also, special focus is put on McDonalds’ Human Resource Management strategy and how this issue corresponds with its rigid employment relation system in recent times. The report was to be submitted by December 6th, 2002.

Summary

McDonald’s is now the international market leader for fast food, and has been ever since its pioneering first restaurant was launched in San Bernardino, California in 1948.   McDonalds is an almost perfect industrial system: a conveyor belt in an environment, which is inadvertently designed as a blueprint of the traditional manufacturing organization in the factory as F. W. Taylor conceived it and... [continues]

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