With reference to
HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED
A project submitted to CHRIST UNIVERSITY in partial fulfillment for the Award of Degree of
MASTER OF BUSINESS ADMINISTRATION
INDIRA PRIYADARSINI JAGIRIPU
Under the guidance of
Sir Harold Patrick,
CHRIST INSTITUTE OF MANAGEMENT
HOSUR ROAD, BANGLORE-560029, KARNATAKA, INDIA
I, Indira Priyadarsini J hereby declare that the project report entitled "A Study on the Organization"(with reference to Hindustan Coca-Cola Beverages Pvt. Ltd) submitted to Christ Institute of Management, Christ University. It is a bonafide work done by me and it was not submitted to any other organization, university or institution or published any time before.
Vishakapatnam Indira Priyadarsini J Date:
This is to certify that the project entitled "A Study on the Organization Structure"(with reference to Hindustan Coca-Cola Beverages Pvt. Ltd) submitted by Indira Priyadarsini J in partial fulfillment for the award of degree of Masters of Business Administration, to the Christ Institute of Management, Christ University. It is a record of bonafide work carried out by her under my guidance and supervision.
Place:Banglore Prof. Harold Patrick
The internship in which I have undergone at Hindustan Coco Cola Beverages Private Limited, Visakhapatnam has been knowledgeable experience for me. I hereby take this opportunity to express my deep sense of gratitude to all those who have given their valuable time, able guidance, support and inspiration to undertake this challenging task.
I would like sincerely to express my deep gratitude to my guide Prof. Harold Patrick, Professor, Christ Institute of Management, Christ University, for his valuable guidance in pursuing my project. I am deeply indebted to Mr S.Srinivas Rao, Executive HR, HCCBPL, Vishakhapatnam for giving me permission to undergo training in the organization, and for giving me all the necessary information as also for extending his kind cooperation in helping me complete my project. Lastly i would like to thank my parents and friends for their encouragement and their help in making this project a success.
HISTORY OF THE ORGANIZATION:
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best known product in the world. Created in Atlanta, Georgia, by Dr.John S.Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-cola was introduced in 1886, patented in 1887, registered as a trademark in1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, the Coca-Cola Company began franchised bottling operations in the United States. Coca-Cola might owe its origins to the United States, but its popularity has made it truly universal. Today, we can find Coca-Cola in virtually every part of the world. Birth: John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It was May 8th of 1886. He first distributed the new product by carrying Coca-Cola in a jug, down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with new syrup, producing a drink that was proclaimed “delicious and refreshing”. Trademarks: Company’s trademarks are most valuable assets. The trademark “Coca-Cola” was registered with U.S patents and trademark office in 1893, followed by “Coke” in 1945. Today, the world’s favorite soft drink Coca-Cola is also the world’s best-known and admired trademark, recognized by more than 90% of the...