The company that I have chosen for this assignment is Fourseason Foodstuff Industries (M) Sdn Bhd or better known as (FFI) and it is one of the food manufacturers in Malaysia. The company Fourseason Foodstuff Industries (M) Sdn Bhd (FFI) under its own brand name “TENTEN” is a renowned and prominent manufacturer for fruit flavored edible jellies, puddings and the blending of instant coffee mix, tea, cereal and all kinds of beverages, headquartered in Malaysia, owning a household name worldwide.
Incorporated in 1983, FFI has been commencing commercial production of edible jellies which are packed in ready-to-eat form for sale in the domestic market through the network established by the trading division - Fourseason Trading Sdn Bhd since May 1985, In 1991 FFI further diversified into the processing and blending of beverage products such as instant coffee mix, cereal and several other beverages. With more than two decades of experience and dedication in jelly, pudding, and instant beverage, FFI promises quality and satisfaction in every product that is produced.
Today, FFI via operates on its distribution network domestically as well as globally, trading various kinds of foodstuff manufactured by FFI and also products of domestic and overseas manufacturers in Vietnam which was set up in 1997. FFI’s major overseas markets consist of the Middle East, Hong Kong, Canada, Japan, Australia, India, United States, Mexico, Thailand, Taiwan and Singapore.
1.0 ‘Strategy in action’ for FFI
Strategy in action takes in action in everyday activity in an organisation and it is also taken into consideration that organizations are in the move to continuously develop their existing capabilities, core competences and also resources regardless on whether the strategy that the organisation is currently upholding has been altered. To better understand on how strategies are developed and implemented in an organisation to be on the competitive edge and even to perform... [continues]
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